Writer’s Resource: Protecting Your Book – Manuscript

Here’s something you would want to take
an honest look into and that’s backing up
your computer’s data.

For anything in the world you want to back up
your manscripts just in case. We have to keep
our work backed up.

2GB Totally Free Online Backup! Compliments of Mozy

Just the other year I made the investment in
250GB external hard drive. It provides me with
a higher of level security. But in my mind there
will be a back up to the back up! LOL…

I came across this Free back up service that
I’m sharing with you. So take a few minutes to
check it out, sign up… It’s free!

At least place your work in where no matter
what may happen, it’s all protected… rain, sleet
or snow!

Have an outstanding Thanksgiving Holiday!

Continue to make it happen… Every single day!

Won’t Be Denied,

C.F. Jackson

You May Also Enjoy: 

Q: Where To Sell Books Online
Free Listings, Free Storefronts @
LiveDeal.com – Your Local Marketplace

Step #4 – 6 Steps On How To Market Your Book On The Internet

 

 

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,

C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there

or

Book Marketing: 12 Reasons Your Website Is Failing

Here’s a great article from an expert whom I’ve
had the opportunity finally hear LIVE & meet just
earlier this year!

So read the content of this article as if you were
in class because everything he’s sharing is worth
rereading….

Willie Crawford is a internet marketer at heart and
only just a few things may throw you off as an
author… Just continue to move forward and Just
Ask! We’ll provide you an answer!

Share you comments, thoughts, and ideas about
today’s Keys to Success Article… Won’t you do that?

Enjoy!

Won’t Be Denied,
C.F. Jackson
———

12 Reasons Your Website Is Failing

Most Saturdays I conduct a free networking and brainstorming call where we critique and give makeovers to 2-3 websites. On the weeks that we don’t review websites, the calls are generally “open discussion” of Internet marketing issues.

These calls are just another tool in my very effective marketing arsenal, and you can join them by registering at: http://WillieCrawford.com/free-brainstorming-calls.html

During most weeks, I get dozens of joint venture proposals, and several potential new clients who want me to evaluate the potential of a project that they’re working on.

Many of the joint ventures that I turn down, and many of the clients that I reject, are for the same reason. Their websites are so poorly written that I know that the websites won’t convert. I rarely do outside copywriting, but I often suggest revamping their websites before they move forward.

With the sites reviewed on my calls, and with the sites I look at for other reasons, I notice many of the same mistakes. Here are 12 of the most common:

1) The site has no focus. A website should be designed with its primary purpose in mind. You should have ONE thing that you’d really like most visitors to your page to do. Almost everything on that page should lead the visitors toward deciding to take that primary action. Nothing on the page should distract them and “lead them off down other trails.”

Common primary actions that you’ll want your visitor to take are to join your list, buy your product, download a free trial version, or join an online community. Make sure that you know what you want your visitors to focus on and get rid of the other distractions. It’s been proven that if you give your visitors too many choices or confuse them, they will simply choose to leave!

2) The site has no email capture mechanism. Most honest copywriters will tell you that in most Internet marketing type niches, a 1-2% response rate to a sales letter is VERY respectable. You’ve worked very hard to get visitors to your site, and if you completely ignore the 98% who don’t buy you’re not going to be in business very long.

Incorporate a form into your website that gets them into an autoresponder so that you can follow-up with them. Offer them a free report, access to an MP3 on the topic, or access to an exclusive community. Get them to opt-in, and then you can follow-up with them on their topic of interest.

Your opt-in form can be set up “in-line” as a part of the webpage, and even take them back to the point on the webpage where they were reading before they stopped to opt-in. You can also have an exit popup, or pop-under, that offers them a freebie as they’re leaving your site. Once they’ve decided to leave, you’ll probably NEVER see them again unless you have a way to invite them back. An autoresponder is the perfect way to do this automatically.

3) The owner is “hiding behind the website.” Web surfers are skeptical and distrusting. You need to let them know that there is a real person behind the site. Give them contact information, show them your photo, and even let them hear you. You can easily add audio or video to your website, and allow it to “touch” your visitor on such a deeper level. When people hear your voice or see you talking and get to watch your body language, you communicate so much more effectively than just the written word.

To add audio to your website, all you need is a microphone plugged into your computer. To add video to your website, all you really need is a webcam plugged into your computer. There are services that will take this audio or video, allow you to edit it with a few clicks of your mouse, and then stream it from their servers or upload it to your server.

A totally amazing service that I use is called Audio Acrobat. I use it to have customers, subscribers, etc., call in and leave testimonials. I use it to record some teleseminars, interviews, product recommendations, and for dozens of other purposes. I do record video from my webcam to this service too. You can also upload video recorded on a regular video camera to this service, and then stream it from their website.

As I said, I LOVE Audio Acrobat. If you want to check it out, you can get a free 30-day trial from here: williec.audioacrobat.com It’s where I have dozens of testimonial lines, dozens of audios, and a few videos. It’s also how I save on my web hosting bandwidth

4) The owner of the site offers no credentials. The very first question I ask when reading a magazine article, watching a television show, or reading a webpage, is “What makes this person qualified to teach ME this topic.” Most web surfers don’t trust you and believe that most Internet sites are out to rip them off. You need to show them that your experience and training make you qualified to teach them the topic. In addition to formal credentials, a professional looking website also shows that you are a serious businessperson. Don’t skimp on your website’s design!

5) Not offering proof of statements. It’s natural for you to say how great you and your product are. That means nothing to potential customers. Get others to share how your product improved their lives. Use media interviews and statements by officials in professional organizations to provide third-party validation.

Testimonials with photos, audio, or video, are very powerful. Testimonials with just a set of initials, or with just a first name, have NO credibility.

6) Offering the wrong payment options. The majority of Internet users prefer to pay via credit card. If your product allows you to do it, and still make a satisfactory profit, consider taking orders through an answering service or call center, via fax, via snail mail, and through third party processors such as Paypal as well. Evaluate each of these options and decide which of these make sense for you.

As an aside, I once considered even offering my customers the option to order C.O.D. (cash on delivery). My local postmaster strongly suggested that I NOT do that and also pointed out that it’s almost never done these days. He convinced me that it was more trouble than it was worth

7) Using the wrong or too many fonts. When you use different sizes and colors of letters on your webpage you need to have a real reason. When you highlight or underline text on your webpage you need to have a logical reason.

As your site visitor reads your webpage, he will subconsciously ask himself why you emphasized a certain word or sentence on the page. If you had no logical reason, you pull him out of your message as his mind “wrestles with the why.”

You page should be structured such that a “skimmer” could just read the headlines and sub-headlines and get the message. He should be able to read just the highlighted text and get the gist of your webpage. He should be able to just go to the bottom of the page, read the “P.S.” where you’ve restated your offer, and order without being forced to read the rest of the page . . . if he’s in a hurry.

Using header graphics that distract from the message. Your header graphic should spell out or emphasize the main benefit of your product. It should be simple enough that the visitor is not forced to waste time trying to decipher its meaning.

Sometimes it’s better not to even have a header graphic. This is something you should test. You want to get your visitor reading the text on your page and discovering how your product can help him as soon as practical. This is what will sell him . . . not cute or fancy graphics.

9) Not focusing on benefits rather than features. Don’t tell your visitor how great the product is; tell him how it will improve his life. Your testimonials should also provide concrete, and very specific, examples of how it improved someone else’s life.

10) Focusing on “I” rather than “you”! Look at your webpage and make sure that it talks about the customer and his problem more than it talks about you, your company, and your products. Your customers don’t really care about you. They care about how you can help them! Read through your copy and make sure that it answers that question. Make sure that you’re not talking about yourself too much and that when you do talk about yourself, it’s answering the question of how you can help the reader.

11) Not emphasizing the guarantee. When a customer purchases with a credit card, or through certain third-party processors, the guarantee is implied anyway. So, why not make your guarantee a selling point? If a customer goes to Visa or MasterCard and states that they are unhappy with their purchase from you, they will get their money back in most cases… and you’ll pay an extra fee for the “chargeback.” If a customer goes to Clickbank or Paypal with a complaint, they will end up issuing a refund in many cases.

Make it easy on yourself by offering and honoring a guarantee. It will increase your conversion rate; and unless your product is total JUNK, it won’t increase your refund rate.

12) Not using a P.S. Many busy surfers will jump right to the end of your webpage and read the P.S.(s). If they were somewhat pre-sold before they arrived at your page, many will go ahead and purchase at that time. Use the P.S.(s) to restate your offer, emphasize the guarantee, showcase your bonuses, and to emphasize any scarcity factor in the offer.

The bottom line is that if your sales page is horrific, it’s pointless to drive traffic to the site. Fix the page before you do anything else, or you’re just wasting time and frustrating yourself.

A well-written webpage is so pivotal to the sales process that many professional copywriters will often rewrite bad sales letters. When they discover great products that they KNOW would sell if the products’ owners just had better copy, they will often rewrite bad sales letters, pre-sell the products, and then send the “ready-to-buy” customers directly to the order form.

My friend and colleague, Dr. Mike Woo-Ming, recognized the value in revamping bad sales letters so much that he went as far as to set up a membership site, offering members rewritten sales letters for Clickbank products in hot niches. You can check out what Dr. Mike has done and join his site, if he hasn’t already closed memberships, at: FixingTerribleWebpages.com Tell him that I sent you.

Fix the 12 common errors covered above, and your website will be more effective than 99% of direct sales websites out there. Don’t fix these mistakes and your sales won’t increase, but at-least now you will understand why.
Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on “How To Break Into The Internet Marketing Inner Circle.” You can access those powerful and shocking interviews at: TheInternetMarketingInnerCircle.com

You May Also Enjoy:

6 Steps On How To Market Your Book Online
>> http://tinyurl.com/Book-Marketing-Video-One
>> http://tinyurl.com/Book-Marketing-Video-Two
>> http://tinyurl.com/Book-Marketing-Video-Three

or

Step #3 – 6 Steps On How To Market Your Book On The Internet

6 Steps On How To Market
Your Book On The Internet

Step 3 of a 6 step series on how
to market your book online,
is showing how to create a presense
in forums on the internet which help creates more buzz and
receive more traffic to your website.

This is a great short video to watch, filled with create content…
If you’ve been saying to youself things like: “I need traffic
to my website!” or “Why isn’t my book selling?”

Then you must tune in now and begin to implement the
strategies covered in this video tutorial.

Be sure you watch Step 1 & 2 Videos because this series takes you
step-by-step … So press STOP and jump over to the first two videos
6 Steps On How To Market Your Book On The Internet

http://tinyurl.com/Book-Marketing-Video-One

http://tinyurl.com/Book-Marketing-Video-Two

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,
C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there ===>>

Video – How to Market Your Book Online

 

 

 

Okay, here’s a brief video on how to market your book
online that offers an overview to what you can implement
yourself without a lot to no money!

 

Here’s What I Want You To Do Next!
Watch The Video Below, Then Share
Your Thoughts, Ideas and Questions…

Be sure to check out the video series that really takes you
through a book marketing online to how to sell fiction online
tutorial.

Get started with the 6 Steps On How To Market Your On The Internet
Video Series… It’s easy and practical techniques and strategies
you can do yourself… No GURU stuff! ;o)

Have an excellent day!

Won’t Be Denied,
C.F. Jackson

How to Market Your Book Online

Today there are over 200,000,000 searches taking place per day
on the internet. Only half of them are unique. The greatest challenge
for any published author is to have their website appear within the
Top 10 of their target audience’s search results.

In 2005, over 175,000 books were published. This number is growing
each day through the convenience of self-publishing. Authors and
writers are taking control of their literary careers by leaps and bounds.

However, the dilemma for authors is that many are more likely to
invest in writing workshops than in learning how to market their
books, let alone how to market a book online.

There are several keys to success when it comes to marketing a
book online:

1. Create a buzz before the launch or the re-launch of the book
through articles, press releases, and videos.

2. Take this buzz and drive the traffic to a website to provide
visitors an offer. This strategy leads visitors to leave their names
and email addresses so you can begin building relationships.

3. Create a presence on forums pertaining to appropriate niches
or markets to begin building relationships and establishing yourself
as an authority within these communities. 

4. Offer to a select few of your subscribers the opportunity to
own your book during the reintroduction or before the launch at an
extraordinary offer. In return, ask for their feedback.

5. Take the testimonials/reader reviews and add them to your website
to provide proof that your book is a must-read. In addition, use
the testimonials/reader reviews in the book launch or re-launch
email series.

These are a few strategies and techniques to successfully market a
book online. As with anything, it will take commitment and drive.
Take each of the above keys and focus on one a week. Within 30
days, you will have implemented a strong marketing strategy.
 
Author and website makeover trainer C.F. Jackson recognized
the missing piece for many authors and writers and launched
Website Makeover Workshop. This is a place where authors and
writers can come to learn more to better position themselves on
the internet.

On the Website Makeover Workshop website, there are workshops
(group and individual), resources, videos, and a tutorial program.
All are geared to meet the time constraints life has on any author
or writer. They assist authors to leverage their presence on the
internet by learning how to market books online.

====
NOTE:
====

Check out the 6 Steps On How To Market Your Book
On The Internet Videos… They all expand in more
detail to everything in this article! 

Have pen & pad handy… ;o)

Step #2 – 6 Steps On How To Market Your Book On The Internet

6 Steps On How To Market
Your Book On The Internet

Step 2 of a 6 step series on how
to market your book online,
is showing how to create a buzz.

This is a great short video to watch, filled with create content…
If you’ve been saying to youself things like: “I need traffic
to my website!” or “Why isn’t my book selling?”

Then you must tune in now and begin to implement the
strategies covered in this video tutorial.

Be sure you watch Step 1 Video because this series takes you
step-by-step … So press STOP and jump over to the first video
6 Steps On How To Market Your Book On The Internet

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,
C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t clicking away right now to download it? Of
course! ;o)

It’s right over there ===>>

How To Sell Your Debut Novel

I came across this article the other day and
as I read it I wondered how many authors
read this piece and took action… Really!

It has some great nuggets in it that will
ignite some new and old ideas. So take
a minute or two read it!

After you’ve read it, Talk Back! What did
YOU find valuable and what were really
looking for with a title of “How to sell
your debut nove!”?

Enjoy! ;o)

Won’t Be Denied,
C.F. Jackson

P.S. Be sure you download your free 60 Minute
Audio Tutorial on Online Book Marketing… It’s
right over to the right, on the home page!

How to sell your debut novel

In an overpopulated market, how do you compete with known writers
and celebrities whose work is promoted at every bookshop, website,
magazine, television show and newspaper?

A publisher doesn’t invest that much PR in first-time writers unless
you’ve been recommended on Richard and Judy’s Book Club or been
hailed as the next best thing. However, there are options available
that can help dramatically increase sales.

Depending where you live, anywhere up to 50,000 people read the
local papers, which are desperate for interesting stories, especially
if there’s a local interest. In addition to London, my debut novel was
set in Belfast, Southampton, Harrow and Milton Keynes The publicity
generated from these local papers was invaluable in shifting hundreds
of copies. Same applies for local radio (lots of fun) and the town websites.

Acclaimed author of ten novels, Carole Matthews, hosts a fun website
and monthly newsletter promoting her hilarious novels to new and
established readers. Include a biography, sample chapter, contact details,
reviews and photos of yourself. Too many authors cram their website
full of material and excessive colour. Simple and straightforward is best.
Check out the websites of Stephen King, Anthony Horowitz, Sarah Webb
and Carole Matthews.

Adrian Magson, crime writer and author of No Sleep For The Dead, sells
many books courtesy of book signings. His novels are displayed at the
entrance of the bookshop and he gently approaches customers, asking
if they enjoy crime writing. If it’s a “yes,” he talks about his work and
often sells a copy. If they’re interested in another genre, he thanks them
and moves on. Book readers enjoy meeting authors in their favourite genre.

If you are nervous or shy about selling, Chris Cardell offers advice on
how to sell your business. His coaching tips are highly recommended a
nd free, although if you have the money, he’s worth hiring for advice.

Bookmarks, pens, mugs. Bookstore managers appreciate these items,
especially independent bookshops, who’ve placed my work at the front
of their shop alongside John Grisham and Eoin Colfer, when they received
complimentary promotional mugs. Bookmarks are universal and more
cost-effective.

Donating a portion of your sales to good causes helps raise your profile.
I gave 50 copies to my daughter’s school. £3 to raise money. £4.99 to
yours truly. Teachers and parents talked about it for weeks and valuable
publicity ensured more copies were sold.

For romantic comedy novels, have a valentines day competition. For horror,
take advantage of Halloween. Crime – well, anytime in winter. Local press
appreciates and supports competitions.

Although you will experience some jealously from others, most friends,
family and work colleagues happily buy copies. People love claiming that
they know authors that have actually produced books rather than those
who simply talk about it.

Using the above methods, I’ve sold 1455 copies of my romantic comedy,
Heaven’s Delight, in the first two months. To read the opening chapter,
go to my website.

The article How to sell your debut novel can be found here.

================================
Okay! Talk Back! What did YOU find valuable and
what were really looking for with a title of “How
to sell your debut nove!”?
================================

6 Steps On How To Market Your Book On The Internet

6 Steps On How To Market
Your Book On The Internet

Step 1 of a 6 step series on how to market your book online,
is showing how to create a buzz.

This is a great short video to watch, filled with create content…
If you’ve been saying to youself things like: “I need traffic
to my website!” or “Why isn’t my book selling?”

Then you must tune in now and begin to implement the strategies
covered in this video tutorial.

I hope you find value in what’s shared with you today.

Continue to focus on the dream!

Won’t Be Denied,
C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t clicking away right now to download it? Of
course! ;o)

It’s right over there ===>>