How to Market Your Book Online
November 12, 2008 by C.F. Jackson
Filed under Keys to Success
Today there are over 200,000,000 searches taking place per day
on the internet. Only half of them are unique. The greatest challenge
for any published author is to have their website appear within the
Top 10 of their target audience’s search results.
In 2005, over 175,000 books were published. This number is growing
each day through the convenience of self-publishing. Authors and
writers are taking control of their literary careers by leaps and bounds.
However, the dilemma for authors is that many are more likely to
invest in writing workshops than in learning how to market their
books, let alone how to market a book online.
There are several keys to success when it comes to marketing a
book online:
1. Create a buzz before the launch or the re-launch of the book
through articles, press releases, and videos.
2. Take this buzz and drive the traffic to a website to provide
visitors an offer. This strategy leads visitors to leave their names
and email addresses so you can begin building relationships.
3. Create a presence on forums pertaining to appropriate niches
or markets to begin building relationships and establishing yourself
as an authority within these communities.
4. Offer to a select few of your subscribers the opportunity to
own your book during the reintroduction or before the launch at an
extraordinary offer. In return, ask for their feedback.
5. Take the testimonials/reader reviews and add them to your website
to provide proof that your book is a must-read. In addition, use
the testimonials/reader reviews in the book launch or re-launch
email series.
These are a few strategies and techniques to successfully market a
book online. As with anything, it will take commitment and drive.
Take each of the above keys and focus on one a week. Within 30
days, you will have implemented a strong marketing strategy.
Author and website makeover trainer C.F. Jackson recognized
the missing piece for many authors and writers and launched
Website Makeover Workshop. This is a place where authors and
writers can come to learn more to better position themselves on
the internet.
On the Website Makeover Workshop website, there are workshops
(group and individual), resources, videos, and a tutorial program.
All are geared to meet the time constraints life has on any author
or writer. They assist authors to leverage their presence on the
internet by learning how to market books online.
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NOTE:
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Check out the 6 Steps On How To Market Your Book
On The Internet Videos… They all expand in more
detail to everything in this article!
Have pen & pad handy… ;o)
Email Marketing Systems » Blog Archive » How to Market Your Book Online on Thu, 13th Nov 2008 11:54 pm
[...] C.F. Jackson created an interesting post today on How to Market Your Book OnlineHere’s a short outlinedays, you will have implemented a strong marketing strategy. Author and website makeover trainer CF Jackson recognized the missing piece for many authors and writers and launched Website Makeover Workshop. This is a place where authors … [...]
Richard Lockyer on Sat, 15th Nov 2008 8:08 am
Hi C F,Great article, a friend of mine is currently facing this very problem and this aticle will definitely help him. Thanks and keep up the good work!
C.F. Jackson on Wed, 19th Nov 2008 1:00 am
Hi Richard,
Please feel free to share the
article with your friend…
I thank you for your positive
and encouraging comment.
Have a wonderful week!
Won’t Be Denied,
C.F. Jackson
Email Marketing Systems » Blog Archive » How to Market Your Book Online | Website Makeover Workshop on Fri, 28th Nov 2008 9:59 pm
[...] CF Jackson put an intriguing blog post on How to Market Your Book Online | Website Makeover WorkshopHere’s a quick excerptC.F. Jackson created an interesting post today on How to Market Your Book OnlineHere’s a short outlinedays, you will have implemented a strong marketing strategy. Author and website makeover trainer CF Jackson recognized the missing … [...]
GABixler on Tue, 23rd Dec 2008 9:03 am
Only one thing I might add, having been working with one author on doing exactly what you mention…you MUST keep at it!
Good article…
C.F. Jackson on Tue, 23rd Dec 2008 2:58 pm
Hey Glenda,
I totally agree!
With everything worth achieving, it
must be an ongoing action.
Thank you for visiting and sharing your
positive comments with the
community.
Won’t Be Denied,
C.F. Jackson
The Authority Site For Authors & Writers
http://www.FreeEcourse.WebsiteMakeoverWorkshop.com
Misty Taggart on Thu, 25th Dec 2008 11:48 am
Great article, C.F. I’d like to include that a Video Trailer will drive traffic, create BUzzzzz and build your fan base. See more books. See what Publishers are saying about videos for their authors.
Answers to ‘Should I have a Video Trailer for my Book?’ found at:
http://www.trailertothestars.com
Misty Taggart, Executive Producer
Trailer to the Stars
C.F. Jackson on Mon, 29th Dec 2008 10:32 pm
Hey Misty,
Yes, book trailers are great
and what we as authors
now have to do is create
viral book trailers that aren’t standard….
It has be a book trailer
that would make someone
tell a friend about it…
The slide show has be upgraded.
Thanks Misty for chimming in on
adding another strategy!
Continue to make a difference!
Won’t Be Denied,
CF-
C.F. Jackson on Mon, 29th Dec 2008 10:34 pm
Hey Misty,
Yes, book trailers are great
and what we as authors
now have to do is create
viral book trailers that aren’t standard….
It has be a book trailer
that would make someone
tell a friend about it…
The slide show has be upgraded.
Thanks Misty for chimming in on
adding another strategy!
Continue to make a difference!
Won’t Be Denied,
CF