What Works & What Doesn’t In Viral Book Marketing Online

Stop with the enforced e-mail forwards already! Trying to
force or bribe people to forward your info to friends or
family in order to be rewarded or win in today’s ultra-
permission-based world. Especially, when you tell visitors
nothing about their friend’s or family’s privacy in the space
directly next to the e-mail form.

 

 

 

 

 

 

 

A true viral book marketing campaign gets forwarded
because consumers are compelled to do so by the glory
of the content, not because you bribed them with a free
gift or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message
to their friends and family will not work. Adding a line at
the bottom of your e-mail that reads “Please feel free to
forward this message to a friend” is more likely to get it
deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing like a valuable discount,
vital information or offering an incentive for sharing like
additional entries into a sweepstakes or an added discount
or premium service will work.

Relevant or timely information, research, or studies that are
included in your e-mail might encourage the recipients to share
with their family and friends. Interactive content like a quiz or
test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always
forwarded to everybody the recipient
knows.  Why?  Because they are entertaining
and entertainment is meant to be shared.

A really cool multimedia experience is
always going to achieve a lot of pass-along.
Rich media is new and the novelty and tech factors alone are
often enough to make the e-mail recipient eager to share it.

Oops!  Almost forgot one really important thing….You can craft a
brilliant e-mail following all the rules, but if a consumer visits your
site and has an experience less that what was promised, you are
going to achieve viral book marketing, alright…the bad kind.  So
be certain that your book, product or service is ready and is as
advertised.

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About The Author
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