Warren Whitlock With 3 Key Book Marketing Strategies For Any Author

Warren Whitlock offers 3 Key Book Marketing Strategies
For Any Author in an interview I did with him just the
other week. 

As a Book Marketing Strategist, Warren Whitlock has
assisted many authors into the realm of the bestseller
list. I’ve learned a lot from him and it was truly an
honor to have the opportunity to share with you his
book marketing expertise.

Why?

Learning how to market a book and knowing how to sell
your own self-published books requires strategies and
techniques…

Here are three and a few extra bonuses, too!

Enjoy!

 
Talk back and share your thoughts, questions, and ideas.

Continue to make it happen through ACTION!

Won’t Be Denied,
C.F. Jackson

 

8 Free Book Marketing Website Promotion Techniques…Why Not?

Can you use free book marketing website promotion? Is that even feasible?

Of course yes! Nowadays, your website can amass increased website traffic in
no time thanks to free website promotion.

How does this free book marketing website promotion go anyway? What are things
to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest
and most effective free website promotion tactic. Start with this step and the rest of
the good things will follow.

Just don’t forget to evaluate your website and make it ready for a higher chance to get
accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in,
post actively, let them know about your site in every post and you attract instant visitors
right there.

This doesn’t mean to straight in and start marketing your books or service. Join the community
and add value to the already created forum.

Be sure to use your signature area to point people back to your website. The more valuable
posts you make, the more times your signature will be read.

3. Write a press release.

Release your writing skills again and start up a press release that advertises your site! This
is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and
email it to your friends, colleagues, internet e-zines, newspapers and other media and it will
generate traffic for you.

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of requesting to have your site linked from others.

5. Write an article.

Say, your book is about a travel agency. Write an article about the perks of traveling or the hottest
travel spots in the world. On the concluding paragraph, mention your website in passing. This
article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features
in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

Be sure that ads complement your site. I’d suggest to keep this exchange to a minimum to avoid distraction from your website.
8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free
website promotion course that can help you out further? Part of the free website promotion program
is signing up for newsletters.

A great place to get started is with http://www.VirtualTutorialCenter.com. It’s filled with great tutorials
to help any author with learning how to market a book online.

When you make a website, you need not pay anything to promote it. You just read it — there is such
a thing as free website promotion!

 

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About The Author
=============

And to help you learn more about how to market a book online, I’m
inviting you to claim your Free Website Makeover Workshop eCourse
when you visit http://www.FreeEcourse.WebsiteMakeoverWorkshop.com

>> http://tinyurl.com/Book-Marketing-Video-One

>> http://tinyurl.com/Book-Marketing-Video-Two

>> http://tinyurl.com/Book-Marketing-Video-Three

>> http://tinyurl.com/Book-Marketing-Video-Four

>> http://tinyurl.com/Book-Marketing-Video-Five 

>> http://tinyurl.com/Book-Marketing-Video-Six

(Part II) Three Steps On How To Sell Fiction Online With Keywords

CON’T of (Part 1) Three Steps On How To Sell Ficion Online With Keywords

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with fender benders or major body damage being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life.

When it comes to learning how to market your book online, you want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

STEP THREE
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the determinig factor when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
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(Part I) Three Steps On How To Sell Fiction
Online With Keywords

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

(Part I) Three Steps On How To Sell Fiction Online With Keywords

Do you know the key element when it comes to booking marketing online and selling books on the internet? Keywords.

 

 

 

 

 

 

 

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination, your website, you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the right words or phrases, and generate traffic to your website on the daily.But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site or of seeing any real profits from the visitors that do arrive decreases drastically.

Your keywords serve as the foundation of your online book marketing strategy. If they are not chosen with great precision, no matter how aggressive your book marketing campaign may be, the right people may never get the chance to find out about it.

STEP ONE
So your first step in plotting your online book marketing strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside.

You need to be able to think like your customers. And since you are an author and entrepreneur and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your market and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your book marketing plan.

Only after you have gathered as many words and phrases from outside resources should you add your own keywords to the list. Once you have this list in hand, you are ready for the next step: evaluation.

STEP TWO:
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for something new. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

THREE KEY ELEMENTS

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your website.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site.

The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

>>See You Next Week For Part II<<

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…
Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

Book Marketing Online:How To Get The Right Keywords

Okay, we’re discussing how to get the right keywords. This
is very important when it comes to learning how to market
your book online and it will help answer the question: How
to get traffic to my website?

STOP! If you haven’t watched the first video of this series, then
do it right now. It’s worth your time and you’ll better understand
what’s being shared in this video.

So just go to Choosing Your Keywords For Google and then come
right back here in a few shakes! ;o)

And now we’re moving onto how to get the right keywords because
this will position you in a place where you want to be…

Let’s Get Started!!!

I mentioned a keyword tool. Just in case you missed it, here it is
for you http://www.FreeKeywords.WordTracker.com.

Also, to have a complete understanding, be sure to watch the first
video in this series Choosing Your Keywords For Google.

I do believe that’s it’s for now!

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

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