Self-Published Author… Who Is Your Audience?
May 27, 2009 by C.F. Jackson
Filed under Keys to Success
Are you saying to yourself everyday, “I need traffic to my website.“? Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
What is the age level and what kind of knowledge does your audience have? An avid reader might linger around a general site on romance novels, but the average mystery buff might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.
Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for entertainment or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting novel with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.
Try to sprinkle conversation style language into your site where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.
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About The Author
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Terry on Sat, 13th Jun 2009 7:30 pm
That’s good advice. Every authors need to identify their niche audience and market to that audience. Too often, authors are trying to reach too broad of a market. No book is for everybody, but a book that successfully connects to its niche has a great shot at success.
C.F. Jackson
Thanks Terry!
You summed it just perfectly
from all angles. That’s one of
the keys to success, identifying
our niche audience.
Looking forward to hearing more
from you.
Thanks again,
CF-