5 Ways To Improve Sales Through Your Website
July 1, 2009 by C.F. Jackson
Filed under Keys to Success
Almost everyone who has been marketing online knows that the lifeblood of book marketing and internet marketing is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales as you continue to strive to get more visitors.
The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your books, products, or services. Remember to speak to an individual in your salesletter, not to your whole audience.
The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way potential customers will be really convinced that these testimonials are real. When potential customers see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images, video and audio on your website.
Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your potential customers will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.
Lastly, ask for the sale! Many people entice their potential customers with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).
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About The Author
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5 Ways To Improve Sales Through Your Website on Wed, 1st Jul 2009 1:24 pm
[...] everyone who has been marketing online knows that the lifeblood of book marketing and internet marketing is the traffic of a site. More visitors equal more sales. However, here are [...]
Malcolm R. Campbell on Wed, 1st Jul 2009 2:13 pm
These are great ideas, especially the notion of using a personal touch with one’s sales and other materials.
The idea of free bonus materials for site visitors is an idea I see quite often. I often wonder: what free bonus materials might a novelist have on hand to give away. The bonus idea seems to work best for a nonfiction writer, especially one who deals in tips and practical information. Supplemental information and sources, based on his/her books, can be given away.
The novelist has a greater challenge in that regard. I enjoyed this post and the food for thought it provided.
Malcolm
C.F. Jackson
Actually, Malcolm a novelist would want to put
on their nonfiction hat to see what free offer
they can provide.
For example: Romance novelist can offer free
tips on how to romance a spouse.
Just focus on the specifics within the book and
pull out something from tips, reports, how to know
and more.
It can be done! ;o)
Won’t Be Denied,
CF-
Kurt Evans on Fri, 3rd Jul 2009 4:24 pm
I like the idea about the testimonials.
5 Ways To Improve Sales Through Your Website | BookWhirl.com on Fri, 18th Jun 2010 1:56 am
[...] everyone who has been marketing online knows that the lifeblood of book marketing and internet marketing is the traffic of a site. More visitors equal more sales. However, here are [...]