How Not To Make Online Marketing Blunders
November 4, 2009 by C.F. Jackson
Filed under Keys to Success
Have you been wondering how not to make marketing blunders when it comes to your website
and online?
At this very moment over 539 million searches have taken place on Google. Many searchers
aren’t reaching millions of websites because of marketing blunders when it comes to marketing
online.
It was in June of 2005 when I learned that there was a lot I didn’t know, which made perfect sense
to why I wasn’t getting much web traffic, books sales, let alone subscribers to my newsletter. It was
frustrating. But I saw that there was a lot more to being online than having a website.
With the growth of the internet, consisting of over 1.6 billion users in the world a lot has changed,
which requires a lot more. So let’s touch on a few marketing blunders made daily across the World
Wide Web.
1. Not using keywords or keyword phrases on website, articles, blogs and all content posted on the
web.
2. Focused on the pretty and snazzy website, rather than a customer friendly website.
3. Missing contact information on website: Phone Number, Email Address and Mailing Address
4. Blogs: Forcing readers to login to leave a comment
5. Failing to collect names and emails of web visitors
6. Free websites with banner ads
7. Too many distractions on website that takes visitors away
8. Not investing in a domain name
9. Poor quality of images on sites
10. Social Network Sites: Selling more than providing value to the community
11. Missing the opportunity to brand product, service and expertise
12. Missing a brand
13. Not having a personal or business website
14. Focusing on the sale over building a relationship
15. Inconsistent activity with marketing online and offline
16. Seeking the cheapest route
17. Slow to act and implement
18. Not multi-marketing
19. Not getting out of the way to receive help
20. Doing the same thing daily and seeking a new result
21. *Right here insert a marketing blunder you’ve seen or supported. Share
it right below to help others.*
Now, this is my subjective list, but it’s a list to get you thinking and moving. There are so many
blunders out there and not even I can catch them all. I know I have been a victim to many of
the 20 I’ve shared with you today.
Add to the online website marketing blunder list. More importantly, stop making the blunders to
help improve your sales, traffic and online results.
=================
About The Author,
=================
And to help you with marketing your book, product or service, C, F, Jackson invites you to check
out Website Makeover Online Marketing Service where you leave the online marketing up to them.
Can you customers find you on Google, Yahoo, or MSN?
~~~~~~~~~~~~~~~~~~~~~
Recommended Services:,
~~~~~~~~~~~~~~~~~~~~~,
Jason Remillard on Wed, 4th Nov 2009 1:49 pm
#21: Not protecting your rather large investment with a security/malware scanning solution. If I had a nickel for every hacked cust….wait a minute…
Honestly, 100% of our customers are hacked.. 100% wouldn’t of been had they made the small investment up front.
Samuel on Mon, 9th Nov 2009 12:22 pm
You got this covered. I think the biggest blunder is not acting or implementing #17 followed by #20. I those 2 a lot and I was guilty of it at one point in my online marketing journey. Once you overcome those 2 things half of those blunders will correct itself. I think.
BookWhirl.com on Mon, 9th Nov 2009 10:47 pm
These are helpful reminders for most authors who are into online marketing. You’ve basically covered everything. I would just like to add as number 21, online marketing is not only about investing the money on the appropriate tools. But most importantly, to maximize the online tools that are being used (website, e-mailers, directory listings, etc.), and to avail of free resources like social networking sites.