10 Ways To Leverage Social Media & Email Marketing

February 23, 2011 by C.F. Jackson
Filed under Keys to Success

Your 2010 Online Marketing Strategies & Resources

January 6, 2010 by C.F. Jackson
Filed under Keys to Success

7 Ways To Multi-Market Yourself To Success Online

December 2, 2009 by C.F. Jackson
Filed under Keys to Success

How to market a product? How to market and promote a website? How to market a business? Do a
search today and you’ll discover these are some of the leading questions for any entrepreneur or
small business.

The basic principles for anyone desiring to market online are very similar, no matter what the industry
or market may be. It’s about taking some techniques and strategies, then being consistent with
implementing them.

It took me a minute… Well a few years before getting everything to gel. People ask me often how to reach
number one Google or how to get found on the search engines. The answer is multi-marketing.

What’s multi-marketing? It’s all about hitting every nook and cranny on the internet in order to build a
strong and viable presence in order for your target audience to find you. Now, once they find you, then it’s
time for them to know, like, and trust you.

Right now, the challenge for many is being found among the millions and millions of websites present. So
with multi-marketing, which is something that came to me, you have to market yourself, your product and
your service consistently with the top vehicles online, such as, video, audio, and articles.

Here Are Seven Ways To Multi-Market Yourself To Success Online:

1. Video – Creating a video regularly and posting them to places like YouTube will help build your brand
awareness.

2. Articles – Writing articles is a great power source because it offers a vehicle for others to share your work,
which helps build your authority status.

3. Podcast – Some people just want to learn on the go and being able to download audio will drive up your
expert status

4. Social Bookmarking – This is one strategy to implement today because it places your content onto high
authority sites, which helps with your page ranking. {What Is Social Bookmarking?}

5. Social Networks – It’s about being part of those networks where there’s a high ROI (return on investment)
for your time. One of the highest ROI social networks for me is LinkedIn. {Can LinkedIn Work With Driving
Traffic?}

6. Blogging – Is a powerful platform that can increase your online presence with ease. The search engines
love them. {Blogging For Dummies Easy Tips}

7. Commenting – You would be amazed what commenting can do for you. Comments must be of value and
help others. Find blogs and forums, then just be helpful.

These are a few of the strategies I’ve tested, implemented and have achieved positive results with. Allow me
to give you a disclaimer… These must be done on a regular bases. The reigning champion must workout
regularly to stay ahead of his competition.

=================
About The Author,
=================

~~~~~~~~~~~~~~~~~
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Social Book Marking Services,

CASE Study Video – 301 Positions
On Google In Just 14 Days!

Tags: how to market a business, how to market a product, how to market and promote your web site, how to market your book, internet marketing strategies dunwoody

How Not To Make Online Marketing Blunders

November 4, 2009 by C.F. Jackson
Filed under Keys to Success

3 Comments

Have you been wondering how not to make marketing blunders when it comes to your website
and online?

At this very moment over 539 million searches have taken place on Google. Many searchers
aren’t reaching millions of websites because of marketing blunders when it comes to marketing
online.

It was in June of 2005 when I learned that there was a lot I didn’t know, which made perfect sense
to why I wasn’t getting much web traffic, books sales, let alone subscribers to my newsletter. It was
frustrating. But I saw that there was a lot more to being online than having a website.

With the growth of the internet, consisting of over 1.6 billion users in the world a lot has changed,
which requires a lot more. So let’s touch on a few marketing blunders made daily across the World
Wide Web.

1. Not using keywords or keyword phrases on website, articles, blogs and all content posted on the
web.

2. Focused on the pretty and snazzy website, rather than a customer friendly website.

3. Missing contact information on website: Phone Number, Email Address and Mailing Address

4. Blogs: Forcing readers to login to leave a comment

5. Failing to collect names and emails of web visitors

6. Free websites with banner ads

7. Too many distractions on website that takes visitors away

8. Not investing in a domain name

9. Poor quality of images on sites

10. Social Network Sites: Selling more than providing value to the community

11. Missing the opportunity to brand product, service and expertise

12. Missing a brand

13. Not having a personal or business website

14. Focusing on the sale over building a relationship

15. Inconsistent activity with marketing online and offline

16. Seeking the cheapest route

17. Slow to act and implement

18. Not multi-marketing

19. Not getting out of the way to receive help

20. Doing the same thing daily and seeking a new result

21. *Right here insert a marketing blunder you’ve seen or supported. Share
it right below to help others.*

Now, this is my subjective list, but it’s a list to get you thinking and moving. There are so many
blunders out there and not even I can catch them all. I know I have been a victim to many of
the 20 I’ve shared with you today.

Add to the online website marketing blunder list. More importantly, stop making the blunders to
help improve your sales, traffic and online results.

=================
About The Author,
=================

And to help you with marketing your book, product or service, C, F, Jackson invites you to check
out Website Makeover Online Marketing Service where you leave the online marketing up to them.
Can you customers find you on Google, Yahoo, or MSN?

~~~~~~~~~~~~~~~~~~~~~
Recommended Services:,
~~~~~~~~~~~~~~~~~~~~~,

Website Makeover One-On-One,

Mentoring By The Minute

Tags: marketing blunders, online marketing, website marketing

One Powerful Strategy on How to Market Yourself

October 28, 2009 by C.F. Jackson
Filed under Keys to Success

1 Comment

Have you been wondering how to market yourself? How about how to market a business?
I discovered there’s a way to help market yourself that many people seem to overlook.

Just the other week I wrote the article titled “Can Customer Feedback Increase Your Sales?“ The
article discusses how to use customer testimonials to help with your sales. But what can giving a
testimonial do for you?

We all desire help with our marketing efforts and some portions of it requires an investment. Then
there are ways that are cost effective. I learned that my giving genuine testimonials can help brand
and market me with zero out of pocket expense.

The goal with marketing is to reach your target audience and/or market over and over again while
receiving a high ROI (return on investment). How can you achieve this goal without ever having to
pay for it?

Well earlier this year I decided to give a testimonial on a program that’s offered by someone I’ve
been learning from since 2005. With my taking 10 to 15 minutes to share my true feelings about
MRMI Basic Training, they placed my photo on the front page.

This opportunity has allowed me to be contacted by someone whom I’ve admired because they saw
me on this website. Now, Stephen Pierce is an authority in what he does, so being on a website of
someone who is really respected makes it great.

Just this past September I offered feedback to an article I read in the Entrepreneur Magazine on
Russell Simmons. Again, taking about 15 minutes to express what inspired me the most about the
article has allowed my letter to the editor to be published in the November issue of Entrepreneur
Magazine.

It’s really easy to get started with putting your name, brand, and face out there by providing testimonials.

Here are few steps:
1. Recognize what products or services you’ve found of value.

2. Ask yourself: “Have I told everyone about it?” and “Have I shared my joy with the business?”

3. Sit down and write a brief email on what you like best about the product and/or service.

4. Most importantly be genuine.

Remember this, your company and name is behind this testimonial, so be sure to stand firm on it. This
is something you can implement right now. Don’t you agree?

=================
About The Author,
=================

And to help you with writing a quality testimonial, C, F, Jackson invites you to check out Website
Makeover Mentoring by the Minute, where your online questions are answered. The topics range
from how to market a book online to I need web traffic.

~~~~~~~~~~~~~~~~~
You May Also Enjoy:,
~~~~~~~~~~~~~~~~~,

How To Create An Internet Presence In 10 Minutes

11 Ways You’re Shooting Yourself and Your Business in the Foot

Tags: how to market a new product, How To Market Your Book On The Internet, how to market your book online, how to market yourself

Can Customer Feedback Increase Your Sales?

October 14, 2009 by C.F. Jackson
Filed under Keys to Success

1 Comment

What are your customers saying about your products or services? Are
you sharing your customer testimonials with your future customers
and clients?

Today, we are caught in the web of more complaints and more negative
opinions. With the social networking world and Web 2.0,negativity and
complaints are spreading like a wildfire.

Like with most decisions we make, we want to know what others have
experienced when it comes to a book, a restaurant, a vacation destination
and so on.

Now the key is this when it comes to presenting your testimonials:
Present them uniquely and live.

What do I mean?

Anyone can take text and place it onto their website. But how about taking
it to another level by having your happy customers record a video or audio
for you?

When I finally got the message I created video reviews from my readers. Visit
my site to see for yourself at www.CFJackson.com. I allowed my avid read to
express what they liked about my novel Won’t Be Denied. You can see and hear
their enthusiasm about the novel and the storyline. Someone expressing their
experience can do a lot more than text.

The challenge for you today is step outside your box and start enlisting the help
of your happy clients and customers with a LIVE testimonial. Your perspective
customer will find them to be the deciding factor to buy or not to buy.

What’s your goal? To get them to buy.

=================
About The Author,
=================

And to help you with getting started online right, C, F, Jackson invites you to check
out Website Makeover Mentoring by the Minute, where your online questions are
answered. The topics range from how to market a book online to I need web traffic.

~~~~~~~~~~~~~~~~~
You May Also Enjoy:,
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Blogging For Dummies Easy Tip

How To Get The Right Keywords

Tags: customer feedback, how to market your book online, Ways To Boost Your Book Sales

How To Create An Internet Presence In 10 Minutes

September 23, 2009 by C.F. Jackson
Filed under Keys to Success

2 Comments

When I started out on the internet in the late 90’s it wasn’t as easy as it is today
to get online and have a presence quickly.

There were ways to create websites, but without knowledge of HTML or the desire to
learn about web design it was a challenge.Most people invested large amounts of money
to have their websites designed.

Today any and everyone can create a web presence online overnight. Yes! You can
have a web presence overnight. However the key is this, doing it right.

I was online in the 2003, but it wasn’t right. The same struggles many are having
today, I didn’t know the key and pivotal elements to getting started online right.

How can one do it right?

1., Blog – Getting a blog is one of the fastest and cost effective ways to getting online
today.

Blogs are easy to update, which means there’s no need for a webmaster to make small
and minute changes.

The cost is either free, small base fee or you can host it yourself. It all depends your skill
level.

One thing, they are built to help you get started right. Search engines love blogs because
they fuel their engine with content.

2., Keywords – These are the keys your audience use in order to find you online. I didn’t
provide my target audience with a set of keys.

Let’s say you have a blog or a website and you’re not getting the results you want. It’s
possibility you haven’t defined your keywords.

This is where a lot of people go wrong online. This is where I struggled. Without keywords
and keyword phrases your website or your blog will forever be lost in the abyss.

These are two strategies I use to capture my target audience, to drive traffic, and build my
business. You can learn all seven key steps when you join me Thursday evening as I present
an online workshop titled 7 Key Steps On How To Get Started RIGHT As An Author Online
OVERNIGHT.,

In this workshop you’ll discover…,
- Key Elements to a Domain Name,
- Internet Presence In 10 Minutes,
- How to Increase Book Sales,
- How to Systematize Online Process,
- Powerful Customer Getting Methods,
- and a lot more,

Date: Thursday, September 24, 2009,

Time: 8:30 PM – 9:30 PM EST,

Where: Online,

=================
About The Author,
=================

And to help you with getting started online right, C, F, Jackson invites you to check out Website
Makeover Mentoring by the Minute, where your online questions are answered. The topics range
from how to market a book online to I need web traffic.

~~~~~~~~~~~~~~~~~
You May Also Enjoy:,
~~~~~~~~~~~~~~~~~

11 Ways You’re Shooting Yourself and Your Business in the Foot,

5 Ways To Improve Sales Through Your Website

Tags: 6 Steps On How To Market Your Book, how to increase blog traffic, how to make a website, learn how to market a book

Can Cross Selling Be Harmful?

September 9, 2009 by C.F. Jackson
Filed under Keys to Success

How to Write a Book in 3 Simple Steps

September 2, 2009 by C.F. Jackson
Filed under Keys to Success

2 Comments

Does initially writing a book seem like a daunting task? Rest-assured it often is, but don’t let the mere thought of it stop you. Rest-assured a book is going to consist of your informational insight, a wild imagination or your real-life experiences. Those are the core subject matter and the genres are simply sub-categories of what you write. So do you have your plan written yet?

What?! Well…start it! A book is a product just like anything else and you need to have a plan of action of how to proceed after the book enters the marketplace. This will be your blueprint to success and potential maximum profits should you market correctly. (I will cover how to in depth at a later date).

You must now identify your target audience. Here are three simple ways to do this:

Identify your genre. If you are writing a how-to this is probably meant to solve a problem. For whom? If you are writing a fictional piece what is the sub-genre. Perhaps it is fantasy. Then you’ll know to market to those who may like science-fiction or a similar product.
What is the age? Obviously by your writing style, you are meant to target a mature or a younger audience. This should be identifiable once you begin brainstorming your material.
By this point, you have already started to look out for publishers. Which ones entice you and why? They most likely entice you based on the reasoning of their fees, whether they are open to seasoned or new writers and who they market to.

Simply by doing this, you have taken away a lot of stress because you can now focus your energy specifically on a target and fulfill their needs and wants.

Make certain not to cram too much into one book (especially if it is a how-to). Your audience will be much more appreciative if your well-thought plan is covered in two or three texts instead of forced into one read.

Initially, select two nights a week to write and adhere to that schedule. Pick a certain time like 6-9 pm on a Tuesday and head somewhere with the least amount of distraction. Perhaps you can find a secluded corner in the library and focus entirely on the writing. If you feel tired, take a break and don’t force it. I find the best reads are those where the author narrates and tells the story with a natural feel.

So just let it happen. By doing some research and putting effort into it but not scaring yourself out of the commitment, you’ll be fine and be very successful in your new endeavor as an author.

=================
About The Author
=================

And to help you with writing your book: fiction or non-fiction, C.F. Jackson invites you to check out
Break The Code: Write Your Own eBook in 5 Days. Do you need a proven system that’s practical
and applicable? Then you must order your copy today.

~~~~~~~~~~~~~~~~~

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6 Steps On How To Market Your Book On The Internet

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Tags: ebook writing service, how to make an ebook, how to teach writing, how to write a book, how to write a novel, writing process

Is Your Book Cover a Hit or Miss With Readers?

August 26, 2009 by C.F. Jackson
Filed under Keys to Success

4 Comments

So your manuscript is sold and you have sent it to a publisher for touch-up. What is missing? Ah…it’s a cover for your new glorious text. Well…what’s the big deal I can let my publishers take care of that aspect right? Not so fast. You’re the author. Therefore, you have the granted power to make authorial decisions. Do not leave it strictly in the publisher’s hands.

What lures most potential customers to buy a book? Is it the content? Sometimes it may be the content. After all, myself I like to read the synopsis of the book before making my purchase decision. But ultimately it is the book cover right? Much like the old adage “you eat with your eyes” the same is true for books. Something with visual appeal regardless of the content is much more likely to be sold over a drab cover.

However, you may have that colorful eye-catcher in mind but does it fit with the story? I cannot tell you how many times I’ve run across texts that have a cover which is may consist of vivid imagination and then the story’s plot may be that of a funeral or disease. By this point I am thinking “Whoa there. If that wasn’t even planned well, how will the book read?”

This is perhaps the most over-looked marketing technique when it comes to marketing your book. And the fact is, publishers like when you can incorporate your own idea or even your own design because that’s less work for them to do. If you know a graphic designer or what’s more are one; perfect! You are now on your way to making that book jump off the shelf or off the web page a little quicker!

=================
About The Author
=================

And to help you with increasing your book sales and online presence, C.F. Jackson invites you turn
your bland book cover into attention grabbing 3D book image by taking advantage of her services
Book Marketing With 3D Book Cover Images, Today!

~~~~~~~~~~~~~~~~~
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Tags: how to market your book, How to Sell Fiction Online, how to sell your own self-published books, learn how to market a book

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