Join The Spread The Word Club

Kicking off the Spread The Word Club!

Hope you join. Become one of the top
members to earn gifts and cash for
spreading the word about Website
Makeover Workshop!

I’m sure you’d like to know about the
club so, just follow the link below to
see what I’m talking about.

Oh, it’s FREE to join!

http://www.STW.WebsiteMakeoverWorkshop.com

Looking forward to having you as one
of our members.

Continue to have a great week!

Won’t Be Denied,
C.F. Jackson

How To Sell Your Book Online… Not You!

We’re stepping in the Zone Segment
of Wesite Makeover Monday...

I know the title may sound harsh, yet
it’s important to focus on the element
that will bring you a greater return in
profit.

So why am I evening mentioning this?

Well today Ms. York has allowed us the
opportunity to provide her with a Mini
Mini Website Makeover of her website.

This one element that I mentioned is in
the below video….

We as authors we have to clearly define,
when it comes to book marketing and
learning how to sell fiction online what
what we are selling to our readers.

Just take a few minutes and see what I’m
talking about, then share your thoughts,
ideas, and feedback.

Check Out Featured Author:
Ms. Sunida Yorl at www.SunidaePublications.com

Be sure to read the article: How to Market Your
Book Online

Make It Happen & Merry Christmas!

Won’t Be Denied,
C.F. Jackson

And…

Website Marketing Optimization Tips For Unpublished Christian Authors

Website Makeover Monday -
In The Zone Segment

I hope you’ve enjoyed the series
we just wrapped up 6 Steps on
How to Market Your Book Online….

Today we’re back with a Website 
Makeover Workshop Mini Mini Mini
Session!

Not all writers are published authors
as of yet and that’s okay. Today we’re
looking into an unpublished christian
author / writer to learn how to market
a book.

Tune in now to learn a few website
marketing optimization tips… No
matter if you’re published or will be
in the immediate future.

Check Out Featured Author:
Ms. Korika Johnson at www.KorikaJohnson.com

Be sure to read the article: How to Market Your
Book Online

Make It Happen Monday!

Won’t Be Denied,
C.F. Jackson

Step #6 – 6 Steps On How To Market Your Book On The Internet

 

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,

C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there ===>>

Step #5 – 6 Steps On How To Market Your Book On The Internet

 

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,

C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there ===>>

And…

Writer’s Resource: Protecting Your Book – Manuscript

Here’s something you would want to take
an honest look into and that’s backing up
your computer’s data.

For anything in the world you want to back up
your manscripts just in case. We have to keep
our work backed up.

2GB Totally Free Online Backup! Compliments of Mozy

Just the other year I made the investment in
250GB external hard drive. It provides me with
a higher of level security. But in my mind there
will be a back up to the back up! LOL…

I came across this Free back up service that
I’m sharing with you. So take a few minutes to
check it out, sign up… It’s free!

At least place your work in where no matter
what may happen, it’s all protected… rain, sleet
or snow!

Have an outstanding Thanksgiving Holiday!

Continue to make it happen… Every single day!

Won’t Be Denied,

C.F. Jackson

You May Also Enjoy: 

Q: Where To Sell Books Online
Free Listings, Free Storefronts @
LiveDeal.com – Your Local Marketplace

Step #4 – 6 Steps On How To Market Your Book On The Internet

 

 

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,

C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there

or

Book Marketing: 12 Reasons Your Website Is Failing

Here’s a great article from an expert whom I’ve
had the opportunity finally hear LIVE & meet just
earlier this year!

So read the content of this article as if you were
in class because everything he’s sharing is worth
rereading….

Willie Crawford is a internet marketer at heart and
only just a few things may throw you off as an
author… Just continue to move forward and Just
Ask! We’ll provide you an answer!

Share you comments, thoughts, and ideas about
today’s Keys to Success Article… Won’t you do that?

Enjoy!

Won’t Be Denied,
C.F. Jackson
———

12 Reasons Your Website Is Failing

Most Saturdays I conduct a free networking and brainstorming call where we critique and give makeovers to 2-3 websites. On the weeks that we don’t review websites, the calls are generally “open discussion” of Internet marketing issues.

These calls are just another tool in my very effective marketing arsenal, and you can join them by registering at: http://WillieCrawford.com/free-brainstorming-calls.html

During most weeks, I get dozens of joint venture proposals, and several potential new clients who want me to evaluate the potential of a project that they’re working on.

Many of the joint ventures that I turn down, and many of the clients that I reject, are for the same reason. Their websites are so poorly written that I know that the websites won’t convert. I rarely do outside copywriting, but I often suggest revamping their websites before they move forward.

With the sites reviewed on my calls, and with the sites I look at for other reasons, I notice many of the same mistakes. Here are 12 of the most common:

1) The site has no focus. A website should be designed with its primary purpose in mind. You should have ONE thing that you’d really like most visitors to your page to do. Almost everything on that page should lead the visitors toward deciding to take that primary action. Nothing on the page should distract them and “lead them off down other trails.”

Common primary actions that you’ll want your visitor to take are to join your list, buy your product, download a free trial version, or join an online community. Make sure that you know what you want your visitors to focus on and get rid of the other distractions. It’s been proven that if you give your visitors too many choices or confuse them, they will simply choose to leave!

2) The site has no email capture mechanism. Most honest copywriters will tell you that in most Internet marketing type niches, a 1-2% response rate to a sales letter is VERY respectable. You’ve worked very hard to get visitors to your site, and if you completely ignore the 98% who don’t buy you’re not going to be in business very long.

Incorporate a form into your website that gets them into an autoresponder so that you can follow-up with them. Offer them a free report, access to an MP3 on the topic, or access to an exclusive community. Get them to opt-in, and then you can follow-up with them on their topic of interest.

Your opt-in form can be set up “in-line” as a part of the webpage, and even take them back to the point on the webpage where they were reading before they stopped to opt-in. You can also have an exit popup, or pop-under, that offers them a freebie as they’re leaving your site. Once they’ve decided to leave, you’ll probably NEVER see them again unless you have a way to invite them back. An autoresponder is the perfect way to do this automatically.

3) The owner is “hiding behind the website.” Web surfers are skeptical and distrusting. You need to let them know that there is a real person behind the site. Give them contact information, show them your photo, and even let them hear you. You can easily add audio or video to your website, and allow it to “touch” your visitor on such a deeper level. When people hear your voice or see you talking and get to watch your body language, you communicate so much more effectively than just the written word.

To add audio to your website, all you need is a microphone plugged into your computer. To add video to your website, all you really need is a webcam plugged into your computer. There are services that will take this audio or video, allow you to edit it with a few clicks of your mouse, and then stream it from their servers or upload it to your server.

A totally amazing service that I use is called Audio Acrobat. I use it to have customers, subscribers, etc., call in and leave testimonials. I use it to record some teleseminars, interviews, product recommendations, and for dozens of other purposes. I do record video from my webcam to this service too. You can also upload video recorded on a regular video camera to this service, and then stream it from their website.

As I said, I LOVE Audio Acrobat. If you want to check it out, you can get a free 30-day trial from here: williec.audioacrobat.com It’s where I have dozens of testimonial lines, dozens of audios, and a few videos. It’s also how I save on my web hosting bandwidth

4) The owner of the site offers no credentials. The very first question I ask when reading a magazine article, watching a television show, or reading a webpage, is “What makes this person qualified to teach ME this topic.” Most web surfers don’t trust you and believe that most Internet sites are out to rip them off. You need to show them that your experience and training make you qualified to teach them the topic. In addition to formal credentials, a professional looking website also shows that you are a serious businessperson. Don’t skimp on your website’s design!

5) Not offering proof of statements. It’s natural for you to say how great you and your product are. That means nothing to potential customers. Get others to share how your product improved their lives. Use media interviews and statements by officials in professional organizations to provide third-party validation.

Testimonials with photos, audio, or video, are very powerful. Testimonials with just a set of initials, or with just a first name, have NO credibility.

6) Offering the wrong payment options. The majority of Internet users prefer to pay via credit card. If your product allows you to do it, and still make a satisfactory profit, consider taking orders through an answering service or call center, via fax, via snail mail, and through third party processors such as Paypal as well. Evaluate each of these options and decide which of these make sense for you.

As an aside, I once considered even offering my customers the option to order C.O.D. (cash on delivery). My local postmaster strongly suggested that I NOT do that and also pointed out that it’s almost never done these days. He convinced me that it was more trouble than it was worth

7) Using the wrong or too many fonts. When you use different sizes and colors of letters on your webpage you need to have a real reason. When you highlight or underline text on your webpage you need to have a logical reason.

As your site visitor reads your webpage, he will subconsciously ask himself why you emphasized a certain word or sentence on the page. If you had no logical reason, you pull him out of your message as his mind “wrestles with the why.”

You page should be structured such that a “skimmer” could just read the headlines and sub-headlines and get the message. He should be able to read just the highlighted text and get the gist of your webpage. He should be able to just go to the bottom of the page, read the “P.S.” where you’ve restated your offer, and order without being forced to read the rest of the page . . . if he’s in a hurry.

Using header graphics that distract from the message. Your header graphic should spell out or emphasize the main benefit of your product. It should be simple enough that the visitor is not forced to waste time trying to decipher its meaning.

Sometimes it’s better not to even have a header graphic. This is something you should test. You want to get your visitor reading the text on your page and discovering how your product can help him as soon as practical. This is what will sell him . . . not cute or fancy graphics.

9) Not focusing on benefits rather than features. Don’t tell your visitor how great the product is; tell him how it will improve his life. Your testimonials should also provide concrete, and very specific, examples of how it improved someone else’s life.

10) Focusing on “I” rather than “you”! Look at your webpage and make sure that it talks about the customer and his problem more than it talks about you, your company, and your products. Your customers don’t really care about you. They care about how you can help them! Read through your copy and make sure that it answers that question. Make sure that you’re not talking about yourself too much and that when you do talk about yourself, it’s answering the question of how you can help the reader.

11) Not emphasizing the guarantee. When a customer purchases with a credit card, or through certain third-party processors, the guarantee is implied anyway. So, why not make your guarantee a selling point? If a customer goes to Visa or MasterCard and states that they are unhappy with their purchase from you, they will get their money back in most cases… and you’ll pay an extra fee for the “chargeback.” If a customer goes to Clickbank or Paypal with a complaint, they will end up issuing a refund in many cases.

Make it easy on yourself by offering and honoring a guarantee. It will increase your conversion rate; and unless your product is total JUNK, it won’t increase your refund rate.

12) Not using a P.S. Many busy surfers will jump right to the end of your webpage and read the P.S.(s). If they were somewhat pre-sold before they arrived at your page, many will go ahead and purchase at that time. Use the P.S.(s) to restate your offer, emphasize the guarantee, showcase your bonuses, and to emphasize any scarcity factor in the offer.

The bottom line is that if your sales page is horrific, it’s pointless to drive traffic to the site. Fix the page before you do anything else, or you’re just wasting time and frustrating yourself.

A well-written webpage is so pivotal to the sales process that many professional copywriters will often rewrite bad sales letters. When they discover great products that they KNOW would sell if the products’ owners just had better copy, they will often rewrite bad sales letters, pre-sell the products, and then send the “ready-to-buy” customers directly to the order form.

My friend and colleague, Dr. Mike Woo-Ming, recognized the value in revamping bad sales letters so much that he went as far as to set up a membership site, offering members rewritten sales letters for Clickbank products in hot niches. You can check out what Dr. Mike has done and join his site, if he hasn’t already closed memberships, at: FixingTerribleWebpages.com Tell him that I sent you.

Fix the 12 common errors covered above, and your website will be more effective than 99% of direct sales websites out there. Don’t fix these mistakes and your sales won’t increase, but at-least now you will understand why.
Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on “How To Break Into The Internet Marketing Inner Circle.” You can access those powerful and shocking interviews at: TheInternetMarketingInnerCircle.com

You May Also Enjoy:

6 Steps On How To Market Your Book Online
>> http://tinyurl.com/Book-Marketing-Video-One
>> http://tinyurl.com/Book-Marketing-Video-Two
>> http://tinyurl.com/Book-Marketing-Video-Three

or

Step #3 – 6 Steps On How To Market Your Book On The Internet

6 Steps On How To Market
Your Book On The Internet

Step 3 of a 6 step series on how
to market your book online,
is showing how to create a presense
in forums on the internet which help creates more buzz and
receive more traffic to your website.

This is a great short video to watch, filled with create content…
If you’ve been saying to youself things like: “I need traffic
to my website!” or “Why isn’t my book selling?”

Then you must tune in now and begin to implement the
strategies covered in this video tutorial.

Be sure you watch Step 1 & 2 Videos because this series takes you
step-by-step … So press STOP and jump over to the first two videos
6 Steps On How To Market Your Book On The Internet

http://tinyurl.com/Book-Marketing-Video-One

http://tinyurl.com/Book-Marketing-Video-Two

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,
C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t you be clicking away right now to download it?

Of course! ;o)

It’s right over there ===>>

Step #2 – 6 Steps On How To Market Your Book On The Internet

6 Steps On How To Market
Your Book On The Internet

Step 2 of a 6 step series on how
to market your book online,
is showing how to create a buzz.

This is a great short video to watch, filled with create content…
If you’ve been saying to youself things like: “I need traffic
to my website!” or “Why isn’t my book selling?”

Then you must tune in now and begin to implement the
strategies covered in this video tutorial.

Be sure you watch Step 1 Video because this series takes you
step-by-step … So press STOP and jump over to the first video
6 Steps On How To Market Your Book On The Internet

I hope you find value in what’s shared with you today. Be
sure to post your thoughts, ideas, and questions.

Continue to focus on the dream!

Won’t Be Denied,
C.F. Jackson

P.S. Have you downloaded the the FREE 60 Minute Audio
Tutorial on Online Book Markting?

Shouldn’t clicking away right now to download it? Of
course! ;o)

It’s right over there ===>>

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