Website Makeover Workshop » book promotion

Can Cross Selling Be Harmful?

C.F. Jackson — Wed, 09 Sep 2009 18:31:13 +0000

Can cross-selling a book or a product really be marketing suicide? Frankly in my opinion, yes it can. When visiting a website and seeing near the bottom “customers who bought this book also like” or “we also recommend reading” or “frequent purchases with this book” tend to be quite irritating. What this exposes to me is more of a marketing ploy than taking the actual time to understand your customer’s needs.

Okay so you bought a book and may need some other compelling texts on your website to market along with your newly (or soon-to-be) published work. This is not exactly the best way to go about your book marketing. You have now indicated that you don’t feel confident that your new text can lure your intended audience and you need a “big name” to bring it in. Moreover, often times I believe most have not even read texts which they cross-sell. It may be the same subject matter or be from the same author or have a term such as “Chinese seamstress” in the title so both texts must share the same likeness right? Of course we all know this not to be the case.

Final Thoughts: It would be in your best interest not to cross-sell your first of many texts with other irrelevant material. If you feel the need to cross-sell at least do so with your own works. If you are having trouble coming up with that next big idea, join a book club or attend a seminar for some inspiration. By doing this, you can easily fill the pipeline and start on your road to success!

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About The Author
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And to help you with marketing and promoting your products, C.F. Jackson invites you to check out
Book Marketing Online: Web 2.0 Traffic Audio. Do you need better strategies and techniques because
the ones you’re currently using aren’t generating results? Then you must order your copy today.

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3 Killers To Your Online Book Sales & Web Traffic

C.F. Jackson — Mon, 03 Aug 2009 17:45:05 +0000

When it comes to gaining more web traffic, generating
more online sales, and capturing more subscribers
there are three things that can kill these results.

There was a time when my lacking of knowing and really
understanding jeopardized my online results. Continuing
to do the same things every day when implementing a few
things that could increase my books sales and end the
question, “How to get traffic to my website?”

Tune in and you’ll definitely learn three pivotal elements
to help increase with your website traffic and sales.

Comment | Copy This

As mentioned visited today… http://www.GetLinkedOut.com
Get LinkedOut: Massive Traffic in 8 Easy Steps Using LinkedIn

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

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Choosing Your Keywords For Google

Book Marketing Online: How To Get The Right Keywords

How To Best Advertise Your Self-Published Book

C.F. Jackson — Mon, 06 Jul 2009 17:51:07 +0000

Some of the most popular questions and
inquires I receive and or hear are…

1. How To Best Advertise Your Self-Published Book
2. How To Sell Fiction Today
3. How To Promote a Book
4. How To Market a Book

And there many others. Yet as we look
outside, we can easily get started with
marketing, selling and promoting a book
on your very own website.

So today, we are doing Website Makeover
Workshop Mini Mini Mini Workshop to
help you begin structuring, organizing and
optimizing your website as the first place
to market, promote, and sell yourself as
you draw more visitors to you.

So grab a pad and pen, then watch this video…

Press Play!

Check Out Featured Author:
Mr. R.L. Taylor at www.RLTaylorOnline.com
Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

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How To Draw Your Visitors Into Your Website

Do You Want/Need a Video to Market Your Book/Product?

How To Best Advertise or Promote My New Book?

C.F. Jackson — Mon, 15 Jun 2009 17:23:12 +0000

How To Best Advertise or Promote My New Book?

That’s a popular question many authors ask themselves
and this question was presented to C.F. Jackson during
a radio interview on Logical Soul Talk. Tune in to learn
the 6 Steps To Market a Book Online.

Press Play Now….

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Listen to the entire 30 minute interview for just $1.99
Download it now!

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Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

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6 Steps On How To Market Your Book Online

Do You Want/Need a Video to Market Your Book/Product?