Why Are Authors Stuck on a Pretty Website vs. an Effective Website?
October 24, 2008 by C.F. Jackson
Filed under Keys to Success
The harsh reality of the internet world is that effectiveness reigns in results. However, too often authors and writers immerse themselves in ineffective online habits that are costing them each day.
With millions of websites being loaded onto the World Wide Web, “pretty” doesn’t help authors or writers capture their targeted audiences. It was reported in June, 2007 on SoftPedia.com, approximately 100,000 websites are added to the internet every day.
Competition on the internet is fierce, and every author must remove any road blocks that may be causing them disparaging results with their websites.
More often than not, authors take time from their writing or creativity to figure out website design by obtaining a free website from the many resources available. While wearing their many hats, authors must wear efficiently the Webmaster hat, which takes time and valuable resources.
When designing or putting a website on the internet, there are key elements required to help marketing a website easier for authors and writers. Even when utilizing the services of a web designer, the author must know what to ask.
Internet marketer Tom Antion teaches his students to ask a web designer one key question: “What plan do you have to work my keywords into the design of this site?”
Mr. Antion states that 99% of web designers don’t know these things–they just know how to make websites look nice.
So many authors have fallen prey to this type of thinking when it comes to their websites. Many have become stuck on a “pretty” website verses an effective website. There are several keys to success when creating a website.
Seven Keys to a Successful Website
1. Font Size – (10 to 11 point) Allows visitors to read the site with ease.
2. Font Type – (Georgia, Arial, and Times New Roman) Standard typeset alleviates any misreading from fancy, scripted fonts.
3. Font Color – (White or Black) Keeps the eyes focused. There are times to use blues, reds, or greens on headlines and sub-headlines to draw attention.
4. Background Images – (Solid and Clear) Just like a good book, make sure to remove any distractions from the visitor.
5. Keywords – (Include 5 to 7) Use these keywords throughout the website: Content, Meta Description, Website Page Header, and Alternate Image Text.
6. Media – (Videos, Audio, and Widgets) Eliminate unnecessary videos, music, and extra photo image widgets. These are distractions and drastically slow a page’s opening.
Per USAToday.com, there is still 14% of the population with dial-up internet connections.
7. Clarity – Provide the website visitor a thorough, step-by-step, controlled process.
Authors can implement each of these seven keys to success on their very own. Creating a website presence to capture new readers, new subscribers, more traffic, and growing a following can all be done by learning simple strategies and techniques that are practical and applicable.
One thing authors or writers must keep in mind as they attend their writing workshops or learn how to market a book is that everyone lands on a search engine. The top search engine is Google.com, followed by Yahoo.com, then MSN.com. The author must be included in the results of the everyday web surfer’s search criterion in order to be found.
Just an FYI: “pretty websites” isn’t one of the search criteria.
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About The Author
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C.F. Jackson, author and website makeover trainer offers a free downloadable Website Makeover 101 Session at http://www.WebsiteMakeoverWorkshop.com. Ms. Jackson has been interviewed on Authors’ Speak Out, Urban Literary Review, Millionaire Blue Print Now and Atlanta’s WVEE (V-103) radio shows, to name a few.
How Do You Draw Your Visitors Into Your Website?
October 9, 2008 by C.F. Jackson
Filed under Keys to Success
Website Makeover Monday – In The Zone Segment
The question proposed in this Website
Makeover Workshop Mini Mini Mini
Session:
How Do You Draw Your Visitors Into Your Website?
You can honestly say to yourself, you’ve been pitched
or drawn in just by a question. And it’s the same with
your website…. You have to draw them in with a question
to make them think!
This video shares a few website marketing optimization
tips.
Watch The Video to Learn How…
Check Out Featured Author:
Mr. R.L. Taylor at www.RLTaylorOnline.com
Make It Happen Monday!
Won’t Be Denied,
C.F. Jackson
Website Makeover Monday – How to Sell Books on the Internet
October 6, 2008 by C.F. Jackson
Filed under Website Design 101
Website Makeover Workshop Special Edition…
This week we have a special guest who has created
results and sells online with implementing easy
strategies and techniques…
She is sharing how to sell books on the internet…
This is something you would want to hear!
Continue to make this your day!
Won’t Be Denied,
C.F. Jackson
P.S. Participate in the Website Makeover Monday
Quick 90 Second Ask Campaign!
It’s easy and anonymous!
What If Your Website Visitor Goes No Further Than Your Homepage?
September 8, 2008 by C.F. Jackson
Filed under Website Design 101
Website Makeover Monday -
In The Zone Segment
The question proposed in this Website Makeover
Workshop Mini Mini Mini Session:
What if your website visitor goes no
further than your homepage?
Video below to learn how to sell fiction online today….
Watch Video Now For The Answer!
Check Out Featured Author:
Ms. Savannah J at www.TheSavannahJPublications.com
Be sure to read the article: Why Are Authors Stuck on a Pretty
Website vs. an Effective Website?
Make It Happen Monday!
Won’t Be Denied,
C.F. Jackson
Download Your Copy Now!
Online Book Marketing: Is Your Website Readable?
June 23, 2008 by C.F. Jackson
Filed under Website Design 101
Engage your website today!
Can a visitor clearly read
your website without struggle?
The font size, backgrounds, and color
contrast can kill the success of
your website.
Learning how to make a website fundamentally
correct is one of the keys to success to being online.
Now if you’re may have some symptoms that this
article can help your with! Why Are Authors Stuck on a
Pretty Website vs. an Effective Website?
Continue to make dreams happen!
Won’t Be Denied,
C.F. Jackson
P.S. Download Your Free Website
Makeover 101 Session . . .
How knowing “2″ Simple Things . . .
Can improve your website. . .
Create more readers . . . and more!
Jump over to . . .
>>>> Writers Resources Page
Did You Know Flash, Videos and Music Are Killing Websites?
May 19, 2008 by C.F. Jackson
Filed under Website Design 101
Too much can kill the desired results of a
website: music, videos, and flash.
A website should upload for your visitor
between 5 to 10 seconds. And if they are
waiting and waiting… you may just have lost
a new reader.
Learning how to make a website can be easy
as implementing a few techniques and strategies.
Continue to make it happen!
Won’t Be Denied,
C.F. Jackson
P.S. Download Your Free Website Makeover
101 Session. . .
How Knowing “2″ Simple Things . . .
Can improve your website. . .
Create more readers . . . and more!
Jump over to . . .
Is It Full Or Half Empty, Your Event Calendar?
May 19, 2008 by C.F. Jackson
Filed under Website Design 101
Keeping your event calendar
up to date can determine if
a website visitor purchases
your book or not.
Think about!
“My book isn’t selling online.”
You visit a website and the
calendar displays holes and inactivity:
What comes to your mind?
Won’t Be Denied,
C.F. Jackson
P.S. Down Your Free Session . . .
Website Makeover 101 . . .
Uncover How to Make it Better!
Jump over to . . .
>> Website Makeover 101 Download
Is Your Website Address Marketable?
May 11, 2008 by C.F. Jackson
Filed under Website Design 101
Is Your Website Address Marketable?
It’s about building a brand and an
awareness of your brand with a
marketable website address . . .
Are you asking: How to get traffic
to my website?
This is a important element to learning
how to make a website…
Don’t you agree?
Continue to make this moment eXcellent!
Grab this opportunity as long as it’s being offered… A
FREE .biz domain name. Just wanted to share it with you.
Won’t Be Denied,
C.F. Jackson
