Can Cross Selling Be Harmful?

Can cross-selling a book or a product really be marketing suicide? Frankly in my opinion, yes it can. When visiting a website and seeing near the bottom “customers who bought this book also like” or “we also recommend reading” or “frequent purchases with this book” tend to be quite irritating. What this exposes to me is more of a marketing ploy than taking the actual time to understand your customer’s needs.

Okay so you bought a book and may need some other compelling texts on your website to market along with your newly (or soon-to-be) published work. This is not exactly the best way to go about your book marketing. You have now indicated that you don’t feel confident that your new text can lure your intended audience and you need a “big name” to bring it in. Moreover, often times I believe most have not even read texts which they cross-sell. It may be the same subject matter or be from the same author or have a term such as “Chinese seamstress” in the title so both texts must share the same likeness right? Of course we all know this not to be the case.

Final Thoughts: It would be in your best interest not to cross-sell your first of many texts with other irrelevant material. If you feel the need to cross-sell at least do so with your own works. If you are having trouble coming up with that next big idea, join a book club or attend a seminar for some inspiration. By doing this, you can easily fill the pipeline and start on your road to success!

=================
About The Author
=================

And to help you with marketing and promoting your products, C.F. Jackson invites you to check out
Book Marketing Online: Web 2.0 Traffic Audio.  Do you need better strategies and techniques because
the ones you’re currently using aren’t generating results? Then you must order your copy today.

Why Turning a Website Visitor into a Subscriber is Important

Do you know about the number seven, when it comes to book marketing? To turn a web visitor into a customer it would take at least seven times to see your ad, product, and/or service to build trust and brand recognition with you.

Here’s something to think about. When an individual visits your website and leaves, it’s very likely that they won’t return, even more so without any enticing or compelling reasons to do so. Think about it.  There are so many distractions just on the Internet alone. So many that we can lose our train of thought in just 90 seconds. Can you imagine remembering a website from two days ago?

The point is this: It’s very unlikely a website visitor will return. Let’s say you receive traffic of 1,000 website visitors to your website, but they leave and don’t return. Think about the possible lost in profits and sales, due to the fact that they don’t come back. Look at the possibility to have converted a percentage of the visitors into new clients or customers.

Creating quality content is the popular strategy in order to keep website visitors coming back. Often times, quality content isn’t the answer. The ultimate long-term solution lies in converting a website visitor into a new subscriber so you can start building a relationship.

The ultimate goal for any website owner is this:

1. Collect names and email addresses

2. Generate Sales

You’ve generated your first sale when your visitor makes the decision to subscribe to your mailing list. Now, this is your opportunity to follow up with them and allow them to:

- Know
- Like
- Trust you

At the end of the day, the goal is to convert as many website visitors into subscribers as possible, then convert this into potential revenue as you build a strong rapport through emails.

=================
About The Author
=================

And to help you learn more about turning a website visitor into a subscriber through book marketing and internet marketing, C.F. Jackson invits you to claim your Free Membership and Free Gifts when you visit http://www.VirtualTutorialCenter.com.

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4 Reasons Why Writing Articles Is An
Affordable Book Marketing Method

Book Marketing With Video: Your Keywords Go Here

When it comes to book marketing through
the use of video sites like YouTube, let me
say this, “Your Key Words Go Here…”

Where is here? Your video title and within
the video description. Placing your keywords
in the right place will help a video become viral.
May it be a booktrailer for your latest released novel.

Learning how to market a book online with
the use of video can be done with remembering
this key phrase in all you do, “Your Key Words
Go Here…”

Watch the below video and allow me to share
with you what I’m speaking about…

PRESS PLAY NOW!

Join today! It’s Free… Plus Free
Gifts when you join… Jump over…
http://www.VirtualTutorialCenter.com

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

Choosing Your Keywords For Google

Book Marketing Online: How To Get The Right Keywords

Quick Start To Book Marketing

Warren Whitlock With 3 Key Book Marketing Strategies For Any Author

Warren Whitlock offers 3 Key Book Marketing Strategies
For Any Author in an interview I did with him just the
other week. 

As a Book Marketing Strategist, Warren Whitlock has
assisted many authors into the realm of the bestseller
list. I’ve learned a lot from him and it was truly an
honor to have the opportunity to share with you his
book marketing expertise.

Why?

Learning how to market a book and knowing how to sell
your own self-published books requires strategies and
techniques…

Here are three and a few extra bonuses, too!

Enjoy!

 
Talk back and share your thoughts, questions, and ideas.

Continue to make it happen through ACTION!

Won’t Be Denied,
C.F. Jackson

 

Book Marketing and Virtual Tutorial Members Site Beta-Launch

WebsiteMakeoverWorkshop.com Announces Its Book Marketing
and Virtual Tutorial Members Site Beta-Launch


Website Makeover Workshop is proud to announce the BETA
stage of its Virtual Book Marketing and Tutorial Supersite
geared for authors and writers

Atlanta, GA (WMW) February 5, 2009 — The Website Makeover Workshop, The Authority Site for Authors and Writers has launched a complete Virtual Book Marketing and Tutorial Supersite. The site is a continuous education book marketing resource. “A multi-media website enabling members to learn how to market a book online as well as website marketing optimization tips at any given time” and powered by “streaming and downloadable audio and video technology” all hosted in a rich, fully-featured, continued educational environment.

Website Makeover Workshop users are authors, writers, publishers, and entrepreneurs who are learning and implementing new techniques and strategies at their own pace. Site feature highlights include: a forum, fully customizable personal profile pages, blogs, networking, members reward program, and member support.

“The site caters to self-published authors, traditional published authors and writers which offer access to a virtual book marketing library that’s available any time of the day. Authors and writers can manage their learning at their very own pace and schedule. There are “additional courses, software, and resources” filling out the site content.

The Website Makeover Workshop is introducing the all new Virtual Tutorial Center because it’s currently in its beta stage. The all new members site is seeking beta testers to help with the new launch. To join is easy and free, just sign up at http://www.BETA.WebsiteMakeoverWorkshop.com

About WebsiteMakeoverWorkshop.com:
“Website Makeover Workshop is an online presence of all things related to book marketing online in its various forms, providing a variety of media and community interactive content for the aspiring writer and the published author of various literary genres”.

Top Ten Getting Started Tips to Market Your Book and Business

I came across this article that was written back in 2005 and the content of it has not changed as to what must and can be done to market a book online.

Take a moment read the article, then share your thoughts and feedback so we can talk about it.

Hope you enjoy!

Have an awesome day,
C.F. -

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything–the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book’s chapter how to’s or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today’s audience likes short copy. They want it one, two, three.Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way– give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those “I” constructions with “you.” “If you are like me….”

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to’s. Three Tips to… or Five Tips… or The Two Best Ways to….

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of “viral marketing.” The thing is that this is attraction, natural marketing at its best. Your coach’s URL and signature file is now on over 33,000 Web sites.

 

 

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” blog Q & A at http://www.bookcoaching.com and over 185 free articles

How To Sell Your Own Self-Published Books

How is it possible to sell your own self-published book with 692.3 million books
reported by Nielson BookScan as being sold in 2007? This is a 5% increase from
the previous year.

 

 

 

 

 

 

 

It has been reported by Publisher Weekly that the internet is the dominating factor
when it comes to bookselling. In 2007, 35% of book purchases during the nine-
month period reviewed by Publisher Weekly were generated by direct-to-consumer
(internet, book clubs, book fairs, other).

As a self-published author, the ability to sell your own books through the WorldWide
Web makes it more achievable. The internet brings authors, entrepreneurs, artists,
etc. to an even playing field. This vehicle makes anyone with a website accessible
to a global population.

Just within the second quarter of 2008, the Census Bureau of the Department of
Commerce stated that the total number of internet users worldwide was
1,463,500,000. This is a large audience accessible to your website 24 hours a day
and 7 days a week.

That isn’t all.  As a self-published author, there are customers out there waiting and
wanting to find you on Google, Yahoo! or MSN. Consumers are still purchasing each
and every day.  Within the second quarter of 2008, retail sales increased by 0.9 percent
over the first quarter of 2008.  This is equivalent to $1,034.8 billion USD.

How do you sell your own self-published books? The answer is the internet. With the
proper website fundamentals, strategies, techniques, and resources on learning how
to sell your book online, as well as learning how to market a book, it is possible. In
addition, you will have access to a larger, worldwide audience.

Why is the internet a powerful vehicle for any self published author?

- Low cost to start and operate
- It’s open and available 24/7
- Worldwide marketplace
- You are your own publisher and boss
- It offers flexibility – You can do business anywhere
- Offers the ability to advertise for free
- The internet is the fastest growing industry ever

The ultimate goal for the self-published author is to create the ultimate results online,
which includes having your target audience:

1. Find Your Website: Out of the more than 1,463,500,000 websites. This can be done
through website fundamentals and techniques.

2. Like You and Like Your Book: Once you’ve been found, it’s time to be part of the
$1,034.8 billion in sales by having a website that includes the proper elements and
strategies to generate action.

3. Buy It – Your book:  Achieving one and two, the excitement comes when your visitor
buys a copy of your book.

Today, the fastest growing vehicle with an all-access pass to the world is known as the
Internet and the Worldwide Web. As a self-published author, learning how to sell your
book online is the key answer to how to sell your own self-published books.

Book Marketing Strategies With Matt Bacak The Millionaire Internet Marketer & Author

Just a few weeks ago I engulfed myself into over
40 hours of seminars: personal, financial, business,
and internet developement.

The bulk of my 40 hours came from the three day
event hosted by Matt Bacak. It’s events like these
that have helped me gain a better understanding
when it comes learning how to sell your book
online, how to market a book, and website marketing
optimization tips.

I learned about Matt Bacak in 2005 when I attended
an event here in Atlanta. I’ve shared my story of how
it was this event where I learned that there was whole
lot of stuff I didn’t know when it came to being online
as an author. Just having a website with a book cover,
book excerpt and few reviews wasn’t enough.

 

 

After hearing Matt and several others successful people
back in June of 2005 is when I decided to learn more about what I
truly needed in order to be successful online. And since then I’ve
been studying, learning, implementing, and invested in coaching
from those who are successful online. I’ve enjoyed the results from
the knowledge I have and continue to gain.

Since 2005, I’ve had the pleasure to hear Matt Bacak speak and
teach many times. But on this day December 7, 2008 it was an
honor to have the opportunity to speak with him so I could
introduce him to you.

So take a few valuaeable minutes to tune in and to learn a key
strategy you should be implementing online and how to put it
into action…. Today!

 

Resources Mentioned in Interview:
1. Aweber (Have Used)
2. 1Automation Wiz (My Provider)

Are you interested in learning more about how
autoreponders work and how they can benefit
you? 

Just enter you Name and Email below…

Name
Email

 

Talk back and share your thoughts, questions, and ideas.

Continue to make it happen through ACTION!

Won’t Be Denied,
C.F. Jackson

 

Book Marketing Online: Delilah’s “Stupid Human Trick”

Normally I post an article with strategies that
I’ve written or stumbled across on the internet
on the topics of book marketing online or how
to sell fiction online.

Today, I want to share this video with you.
I came across it the other week in a forum.
Someone shared it with the community, so I’m
sharing it with you, my community.

Now, what would make you want to share this with
any one you know. The fact is that Delilah is a well
known radio host and also an author. She has been
“killing” herself to get on the David Letterman Show.
So she taking it up a notch in this video.

My question is this: When it comes to book marketing
does this tatic or strategy make anyone want to tell
a friend about it?

Watch the video! Just Click Below

Delilah’s “Stupid Human Trick”

They turned off the embedding option on the video
which henders the ability to create a word of mouth
movement and draw more traffic to the author. Video
is so powerful and viral.

What would you do to get on the David Letterman Show
should you be given one time to present something
extreme, out of the box, or just crazy! ;o)

Enjoy it!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~~

>> How to Get Started As An Author Overnight On The Internet… PART I
>> How to Get Started As An Author Overnight On The Internet… PART II

or

6 Steps On How To Market Your Book Online
>> http://tinyurl.com/Book-Marketing-Video-One
>> http://tinyurl.com/Book-Marketing-Video-Two
>> http://tinyurl.com/Book-Marketing-Video-Three
>> http://tinyurl.com/Book-Marketing-Video-Four
>> http://tinyurl.com/Book-Marketing-Video-Five