Just the other week I wrote the article titled “Can Customer Feedback Increase Your Sales?“  The
article discusses how to use customer testimonials to help with your sales. But what can giving a
testimonial do for you?

We all desire help with our marketing efforts and some portions of it requires an investment. Then
there are ways that are cost effective. I learned that my giving genuine testimonials can help brand
and market me with zero out of pocket expense.

The goal with marketing is to reach your target audience and/or market over and over again while
receiving a high ROI (return on investment).  How can you achieve this goal without ever having to
pay for it?

Well earlier this year I decided to give a testimonial on a program that’s offered by someone I’ve
been learning from since 2005.  With my taking 10 to 15 minutes to share my true feelings about
MRMI Basic Training, they placed my photo on the front page.

This opportunity has allowed me to be contacted by someone whom I’ve admired because they saw
me on this website.  Now, Stephen Pierce is an authority in what he does, so being on a website of
someone who is really respected makes it great.

Just this past September I offered feedback to an article I read in the Entrepreneur Magazine on
Russell Simmons.  Again, taking about 15 minutes to express what inspired me the most about the
article has allowed my letter to the editor to be published in the November issue of Entrepreneur
Magazine.

It’s really easy to get started with putting your name, brand, and face out there by providing testimonials.

Here are few steps:
1. Recognize what products or services you’ve found of value.

2. Ask yourself: “Have I told everyone about it?” and “Have I shared my joy with the business?”

3. Sit down and write a brief email on what you like best about the product and/or service.

4. Most importantly be genuine.

Remember this, your company and name is behind this testimonial, so be sure to stand firm on it.  This
is something you can implement right now.  Don’t you agree?

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About The Author,
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And to help you with writing a quality testimonial, C, F, Jackson invites you to check out Website
Makeover Mentoring by the Minute, where your online questions are answered.  The topics range
from how to market a book online to I need web traffic.

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