Can cross-selling a book or a product really be marketing suicide? Frankly in my opinion, yes it can. When visiting a website and seeing near the bottom “customers who bought this book also like” or “we also recommend reading” or “frequent purchases with this book” tend to be quite irritating. What this exposes to me is more of a marketing ploy than taking the actual time to understand your customer’s needs.

Okay so you bought a book and may need some other compelling texts on your website to market along with your newly (or soon-to-be) published work. This is not exactly the best way to go about your book marketing. You have now indicated that you don’t feel confident that your new text can lure your intended audience and you need a “big name” to bring it in. Moreover, often times I believe most have not even read texts which they cross-sell. It may be the same subject matter or be from the same author or have a term such as “Chinese seamstress” in the title so both texts must share the same likeness right? Of course we all know this not to be the case.

Final Thoughts: It would be in your best interest not to cross-sell your first of many texts with other irrelevant material. If you feel the need to cross-sell at least do so with your own works. If you are having trouble coming up with that next big idea, join a book club or attend a seminar for some inspiration. By doing this, you can easily fill the pipeline and start on your road to success!

=================
About The Author
=================

And to help you with marketing and promoting your products, C.F. Jackson invites you to check out
Book Marketing Online: Web 2.0 Traffic Audio.  Do you need better strategies and techniques because
the ones you’re currently using aren’t generating results? Then you must order your copy today.

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It’s really easy. It’s just like writing a letter, but in the form of a newsletter or a notice. Then sending the email to your client database. Email blast campaigns is not about writing any message that you will be sending to everyone. To have an effective email marketing campaign, here are six easy tips you can implement successfully.

1. Sign Up For The “Can Spam” Campaign.

Email blast campaigns are not seen as equivalent to spamming. You are not supposed to send information that your customers will not have any valuable use for.

2. Make Your Email List Open the Message.

It is a great possibility that your email might get overlooked with the many of emails that email owners are bombarded with everyday. Improve your subject line by using your client database first name, beginning each word with a capital letter, asking captivating questions, do not embellish any claims, and use the term FREE moderately.

3. Make It Realistic.

Exclude embellished words that sound too good to be true and unrelated to your subject line. Make sure your email content contains promises you can keep.

4. Don’t Short Yourself.

Be sure not to offer price points that are lower than your profit. It will defeat the purpose of this email book marketing effort.

5. Connect It With an Event.

Yes, you still want to make the email concise and to the point. This strategy is on including seminars, book signings, radio interviews and other events in your email. With these RSVP-requiring emails, repetition is vital. Be sure to offer an ample amount of time between emails before sending out a follow up.

6. Share News.

Sending out newsletters and postcards offers useful information for your email list. These are practical techniques of reaching out to your client or customer. You should keep the information short, simple, and direct to the point for this to be effective.

With these simple ways of going about your email book marketing endeavor, you will quickly engage in immediate results.

=================
About The Author
=================

And to help you learn more about how to increase your email marketing results and find your target audience, C.F. Jackson invites you to claim your Free VIP training when you visit http://www.GetLinkedOut.com.  (Limited Spaces Available)

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

5 Techniques To Increase Your Website Traffic

Blogging: Free Book Marketing Method

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With over 107 million computers sold this year, thus far… Social book
marking will allow you to reach more of these people who are logging
onto the internet, searching for you.

In the video tutorial, we will cover what social book marking is and how it can help with the battle cry many people have online today, “I need traffic to my website!”

Press PLAY & Let’s Create MORE Traffic:

And to help you learn more about how to optimize your search engine results online
to capture more visitors, subscribers, and sales take a look at Search Engine Optimization
Audio Series, today!
Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

Website Makeover Monday: Choosing
Your Keywords For Google

Book Marketing and Virtual Tutorial Members
Site Beta-Launch

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This is THE PLACE where the elite’, most committed authors
and writers gather together each and every day.

This is THE PLACE to learn how to rise above COMPETITION.

Join Today! Jump Over to www.VirtualTutorialCenter.com

This is THE PLACE where for hours or anytime of the day you get
to immerse yourself into book marketing and strategies, being
exposed to the highest quality, variety, and in-depth How-to videos,
Audio Series, Tutorials, and Resources of what’s working.

This is THE PLACE where thousand of great ideas will be made in
the virtual hallways. (There are no other virtual hallways like The
Virtual Tutorial Center’s hallways!)

This is THE PLACE where you can invest in yourself– ACTUALLY…
This is THE PLACE Where the Light Bulb Goes Off and people scream
out…I finally “Get It”!

I personally say that the resources alone are worth MORE than the
free of membership.  And when you sign up for the Basic Membership
at no cost… absolutely no excuses… you’ll get access to hours of audios,
videos, and free download.  I can’t make it any easier for you than that. 
Join now!

To Your Success,

C.F. Jackson

P.S. I’m not kidding about the Virtual Tutorial Center being the
The Mandatory PLACE For Every AUTHOR….

Here’s what members are saying…

“Like your site alot!
It can be very helpful to
those who have no idea
what they are doing.”

- Jan D. Holiday

—-

“I have never met you but
the electronic rapport
and content are winning
my trust.”

- Rhynell Williams

—-

“There is something for
everyone when it comes to
building and maintaining
a website with impact”

- Deb Sistrunk

And it’s only just the beginning!

Unbelieveable $47.00 worth of downloads extended to you when
you become a Virtual Tutoral Basic Member. I really lucked
out that I’m even able to give you this opportunity.  Don’t waste
it.  You can continue struggling and searching for the answers on
your own…. But why should you? You need to ACT NOW.

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Of course yes! Nowadays, your website can amass increased website traffic in
no time thanks to free website promotion.

How does this free book marketing website promotion go anyway? What are things
to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest
and most effective free website promotion tactic. Start with this step and the rest of
the good things will follow.

Just don’t forget to evaluate your website and make it ready for a higher chance to get
accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in,
post actively, let them know about your site in every post and you attract instant visitors
right there.

This doesn’t mean to straight in and start marketing your books or service. Join the community
and add value to the already created forum.

Be sure to use your signature area to point people back to your website. The more valuable
posts you make, the more times your signature will be read.

3. Write a press release.

Release your writing skills again and start up a press release that advertises your site! This
is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and
email it to your friends, colleagues, internet e-zines, newspapers and other media and it will
generate traffic for you.

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of requesting to have your site linked from others.

5. Write an article.

Say, your book is about a travel agency. Write an article about the perks of traveling or the hottest
travel spots in the world. On the concluding paragraph, mention your website in passing. This
article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features
in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

Be sure that ads complement your site. I’d suggest to keep this exchange to a minimum to avoid distraction from your website.
8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free
website promotion course that can help you out further? Part of the free website promotion program
is signing up for newsletters.

A great place to get started is with http://www.VirtualTutorialCenter.com. It’s filled with great tutorials
to help any author with learning how to market a book online.

When you make a website, you need not pay anything to promote it. You just read it — there is such
a thing as free website promotion!

=============
About The Author
=============

And to help you learn more about how to market a book online, I’m
inviting you to claim your Free Website Makeover Workshop eCourse
when you visit http://www.FreeEcourse.WebsiteMakeoverWorkshop.com

>> http://tinyurl.com/Book-Marketing-Video-One

>> http://tinyurl.com/Book-Marketing-Video-Two

>> http://tinyurl.com/Book-Marketing-Video-Three

>> http://tinyurl.com/Book-Marketing-Video-Four

>> http://tinyurl.com/Book-Marketing-Video-Five 

>> http://tinyurl.com/Book-Marketing-Video-Six

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Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with fender benders or major body damage being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life.

When it comes to learning how to market your book online, you want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

STEP THREE
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the determinig factor when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

(Part I) Three Steps On How To Sell Fiction
Online With Keywords

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

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Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination, your website, you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the right words or phrases, and generate traffic to your website on the daily.But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site or of seeing any real profits from the visitors that do arrive decreases drastically.

Your keywords serve as the foundation of your online book marketing strategy. If they are not chosen with great precision, no matter how aggressive your book marketing campaign may be, the right people may never get the chance to find out about it.

STEP ONE
So your first step in plotting your online book marketing strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside.

You need to be able to think like your customers. And since you are an author and entrepreneur and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your market and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your book marketing plan.

Only after you have gathered as many words and phrases from outside resources should you add your own keywords to the list. Once you have this list in hand, you are ready for the next step: evaluation.

STEP TWO:
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for something new. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

THREE KEY ELEMENTS

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your website.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site.

The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

>>See You Next Week For Part II<<

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…
Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

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Table of Contents

Chapter 1: Introduction
Develop That Winning Mentality TODAY!

Chapter 2: Mindset & Vehicle
Choosing The Right Vehicle

Chapter 3: The Success Blueprint
Find A Proven Business Model
Don’t Try And Reinvent The Wheel

Chapter 4: Four Steps To Success!
Find a skill
Create Your Own Product
Create A Business
Automating Your Business

Chapter 5: Pitfalls
Waiting For Things To Happen
Dealing With Machines Instead Of Humans
Not Being Focused

Chapter 6: Summary
It’s All About Your Belief

Recommended Resources

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Over 30 minutes of informative conversation
(MP3) by Albert Hallado and Beau Penaranda
discussing web 2.0 traffic strategy business
and personal experience as far as web 2.0
traffic and how they generate targeted traffic
to their blog/site.

Topic Discussion Include:

Web 2.0 Traffic
Google Adwords PPC (Pay Per Click)
Article Marketing
Craigslist Advertising
And Many More!!

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