(Part II) Three Steps On How To Sell Fiction Online With Keywords

CON’T of (Part 1) Three Steps On How To Sell Ficion Online With Keywords

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with fender benders or major body damage being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life.

When it comes to learning how to market your book online, you want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

STEP THREE
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the determinig factor when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…

~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~

(Part I) Three Steps On How To Sell Fiction
Online With Keywords

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

(Part I) Three Steps On How To Sell Fiction Online With Keywords

Do you know the key element when it comes to booking marketing online and selling books on the internet? Keywords.

 

 

 

 

 

 

 

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination, your website, you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the right words or phrases, and generate traffic to your website on the daily.But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site or of seeing any real profits from the visitors that do arrive decreases drastically.

Your keywords serve as the foundation of your online book marketing strategy. If they are not chosen with great precision, no matter how aggressive your book marketing campaign may be, the right people may never get the chance to find out about it.

STEP ONE
So your first step in plotting your online book marketing strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside.

You need to be able to think like your customers. And since you are an author and entrepreneur and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your market and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your book marketing plan.

Only after you have gathered as many words and phrases from outside resources should you add your own keywords to the list. Once you have this list in hand, you are ready for the next step: evaluation.

STEP TWO:
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for something new. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

THREE KEY ELEMENTS

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your website.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site.

The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

>>See You Next Week For Part II<<

Do you need a reminder? Then sign up for our website to receive directly to your email each new article posted!

Just enter your email in the top right of the website where it reads ENEWS & UPDATES and never miss a new technique or even a strategy to help increase your results online…
Continue to have an outstanding day!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

Book Marketing Online: How To Get The
Right Keywords

Website Makeover Monday: Choosing
Your Keywords For Google

Book Marketing Online:How To Get The Right Keywords

Okay, we’re discussing how to get the right keywords. This
is very important when it comes to learning how to market
your book online and it will help answer the question: How
to get traffic to my website?

STOP! If you haven’t watched the first video of this series, then
do it right now. It’s worth your time and you’ll better understand
what’s being shared in this video.

So just go to Choosing Your Keywords For Google and then come
right back here in a few shakes! ;o)

And now we’re moving onto how to get the right keywords because
this will position you in a place where you want to be…

Let’s Get Started!!!

I mentioned a keyword tool. Just in case you missed it, here it is
for you http://www.FreeKeywords.WordTracker.com.

Also, to have a complete understanding, be sure to watch the first
video in this series Choosing Your Keywords For Google.

I do believe that’s it’s for now!

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
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Did You Know Flash, Videos, and Music Are
Killing Websites?

Book Marketing and Virtual Tutorial Members
Site Beta-Launch

Evaulating Your Book Marketing Success

When it comes to book marketing
online, often times something as
simple as a menu or navigation bar 
on your website that can and will
make a difference.

When it comes your visitor surfing,
navigating, and manuvering around
your website… Is it taking them to
the place you want them to land
and take the action you desire?

Where does your website take your
visitor as they land on your home page
wanting either to purchase, learn more,
or sign up?

 

Comment | Copy This

 

Continue to make it happen! 

Won’t Be Denied,
C.F. Jackson 

* Online Book Marketing: Is Your
Website Readable?

Book Marketing With 3D Book Cover Images

 

Move pass the the flat image book cover into a 3D image
book cover to capture more sales and customers.

 

Comment | Copy This

 

   

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

Book Marketing and Virtual Tutorial Members Site Beta-Launch

WebsiteMakeoverWorkshop.com Announces Its Book Marketing
and Virtual Tutorial Members Site Beta-Launch


Website Makeover Workshop is proud to announce the BETA
stage of its Virtual Book Marketing and Tutorial Supersite
geared for authors and writers

Atlanta, GA (WMW) February 5, 2009 — The Website Makeover Workshop, The Authority Site for Authors and Writers has launched a complete Virtual Book Marketing and Tutorial Supersite. The site is a continuous education book marketing resource. “A multi-media website enabling members to learn how to market a book online as well as website marketing optimization tips at any given time” and powered by “streaming and downloadable audio and video technology” all hosted in a rich, fully-featured, continued educational environment.

Website Makeover Workshop users are authors, writers, publishers, and entrepreneurs who are learning and implementing new techniques and strategies at their own pace. Site feature highlights include: a forum, fully customizable personal profile pages, blogs, networking, members reward program, and member support.

“The site caters to self-published authors, traditional published authors and writers which offer access to a virtual book marketing library that’s available any time of the day. Authors and writers can manage their learning at their very own pace and schedule. There are “additional courses, software, and resources” filling out the site content.

The Website Makeover Workshop is introducing the all new Virtual Tutorial Center because it’s currently in its beta stage. The all new members site is seeking beta testers to help with the new launch. To join is easy and free, just sign up at http://www.BETA.WebsiteMakeoverWorkshop.com

About WebsiteMakeoverWorkshop.com:
“Website Makeover Workshop is an online presence of all things related to book marketing online in its various forms, providing a variety of media and community interactive content for the aspiring writer and the published author of various literary genres”.

Join The Spread The Word Club

Kicking off the Spread The Word Club!

Hope you join. Become one of the top
members to earn gifts and cash for
spreading the word about Website
Makeover Workshop!

I’m sure you’d like to know about the
club so, just follow the link below to
see what I’m talking about.

Oh, it’s FREE to join!

http://www.STW.WebsiteMakeoverWorkshop.com

Looking forward to having you as one
of our members.

Continue to have a great week!

Won’t Be Denied,
C.F. Jackson

How To Sell Your Own Self-Published Books

How is it possible to sell your own self-published book with 692.3 million books
reported by Nielson BookScan as being sold in 2007? This is a 5% increase from
the previous year.

 

 

 

 

 

 

 

It has been reported by Publisher Weekly that the internet is the dominating factor
when it comes to bookselling. In 2007, 35% of book purchases during the nine-
month period reviewed by Publisher Weekly were generated by direct-to-consumer
(internet, book clubs, book fairs, other).

As a self-published author, the ability to sell your own books through the WorldWide
Web makes it more achievable. The internet brings authors, entrepreneurs, artists,
etc. to an even playing field. This vehicle makes anyone with a website accessible
to a global population.

Just within the second quarter of 2008, the Census Bureau of the Department of
Commerce stated that the total number of internet users worldwide was
1,463,500,000. This is a large audience accessible to your website 24 hours a day
and 7 days a week.

That isn’t all.  As a self-published author, there are customers out there waiting and
wanting to find you on Google, Yahoo! or MSN. Consumers are still purchasing each
and every day.  Within the second quarter of 2008, retail sales increased by 0.9 percent
over the first quarter of 2008.  This is equivalent to $1,034.8 billion USD.

How do you sell your own self-published books? The answer is the internet. With the
proper website fundamentals, strategies, techniques, and resources on learning how
to sell your book online, as well as learning how to market a book, it is possible. In
addition, you will have access to a larger, worldwide audience.

Why is the internet a powerful vehicle for any self published author?

- Low cost to start and operate
- It’s open and available 24/7
- Worldwide marketplace
- You are your own publisher and boss
- It offers flexibility – You can do business anywhere
- Offers the ability to advertise for free
- The internet is the fastest growing industry ever

The ultimate goal for the self-published author is to create the ultimate results online,
which includes having your target audience:

1. Find Your Website: Out of the more than 1,463,500,000 websites. This can be done
through website fundamentals and techniques.

2. Like You and Like Your Book: Once you’ve been found, it’s time to be part of the
$1,034.8 billion in sales by having a website that includes the proper elements and
strategies to generate action.

3. Buy It – Your book:  Achieving one and two, the excitement comes when your visitor
buys a copy of your book.

Today, the fastest growing vehicle with an all-access pass to the world is known as the
Internet and the Worldwide Web. As a self-published author, learning how to sell your
book online is the key answer to how to sell your own self-published books.

Help Accelerate Your Book Marketing Online

In order to bring more value to the weekly
Website Makeover Monday and to the
Website Makeover Workshop value I
would like to enlist your help.

I am in the process of planning some future
programs on book marketing. Of course, it
would be silly to do this without YOUR input.

I want to know what will help you accelerate
your success online as an author and writer
for this 2009 year..

And so, will you help me out by completing
my brief survey? It should take you about
90 seconds.

Here is the link:
http://tinyurl.com/Accelerate-In-2009

Thanks so much for you time!

I really appreciate it.

How To Sell Your Book Online… Not You!

We’re stepping in the Zone Segment
of Wesite Makeover Monday...

I know the title may sound harsh, yet
it’s important to focus on the element
that will bring you a greater return in
profit.

So why am I evening mentioning this?

Well today Ms. York has allowed us the
opportunity to provide her with a Mini
Mini Website Makeover of her website.

This one element that I mentioned is in
the below video….

We as authors we have to clearly define,
when it comes to book marketing and
learning how to sell fiction online what
what we are selling to our readers.

Just take a few minutes and see what I’m
talking about, then share your thoughts,
ideas, and feedback.

Check Out Featured Author:
Ms. Sunida Yorl at www.SunidaePublications.com

Be sure to read the article: How to Market Your
Book Online

Make It Happen & Merry Christmas!

Won’t Be Denied,
C.F. Jackson

And…

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