Can Cross Selling Be Harmful?

Can cross-selling a book or a product really be marketing suicide? Frankly in my opinion, yes it can. When visiting a website and seeing near the bottom “customers who bought this book also like” or “we also recommend reading” or “frequent purchases with this book” tend to be quite irritating. What this exposes to me is more of a marketing ploy than taking the actual time to understand your customer’s needs.

Okay so you bought a book and may need some other compelling texts on your website to market along with your newly (or soon-to-be) published work. This is not exactly the best way to go about your book marketing. You have now indicated that you don’t feel confident that your new text can lure your intended audience and you need a “big name” to bring it in. Moreover, often times I believe most have not even read texts which they cross-sell. It may be the same subject matter or be from the same author or have a term such as “Chinese seamstress” in the title so both texts must share the same likeness right? Of course we all know this not to be the case.

Final Thoughts: It would be in your best interest not to cross-sell your first of many texts with other irrelevant material. If you feel the need to cross-sell at least do so with your own works. If you are having trouble coming up with that next big idea, join a book club or attend a seminar for some inspiration. By doing this, you can easily fill the pipeline and start on your road to success!

=================
About The Author
=================

And to help you with marketing and promoting your products, C.F. Jackson invites you to check out
Book Marketing Online: Web 2.0 Traffic Audio.  Do you need better strategies and techniques because
the ones you’re currently using aren’t generating results? Then you must order your copy today.

Tips On How To Sell Your Self Published Book

I just returned from presenting a workshop
in Vegas for the Black Writers Reunion and
Conference. It was an excellent event.

So I quickly, I decided to share a segment
from the workshop, where I’m discussing
‘Increasing Your Online Book Sales‘.

We haven’t taken time to completely edit
the video, so take a moment to tune in and
I hope you will find value in it.

Within a few days we’ll have the video and
the audio upgraded to another level. ;o)

All you have to do is…

<<<< PRESS PLAY! >>>>

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

~~~~~~~~~~~~~~~~~
You May Also Enjoy:
~~~~~~~~~~~~~~~~~

How To Promote A Self-Published Online

Book Marketing In Social Networks, Right!

Video: Web 2.0 … The Machine is Us/ing Us

This is an awesome video I came across
this evening… It really shows the power
of the intenet.

As authors when we understand and then
learn how to truly leverage this intrument
called Web 2.0… The echoing of the words,
“My book isn’t selling!” or “I need traffic to
my website.”

It’s really comes with the power of gaining
true understanding of the internet!

Check out this video and let me know what
you like about it…

To learn more about the power of to your website you
can check out this previous post: How Do You Draw Your
Visitors Into Your Website?

Continue to make this your day!

Won’t Be Denied,
C.F. Jackson

Is Your Website Address Marketable?

Is Your Website Address Marketable?

It’s about building a brand and an
awareness of your brand with a
marketable website address . . .

Are you asking: How to get traffic
to my website?

This is a important element to learning
how to make a website…

Don’t you agree?

Continue to make this moment eXcellent!

Comment | Copy This

Grab this opportunity as long as it’s being offered… A
FREE .biz domain name. Just wanted to share it with you.

Won’t Be Denied,
C.F. Jackson