Why Are Authors Stuck on a Pretty Website vs. an Effective Website?
October 24, 2008 by C.F. Jackson
Filed under Keys to Success
The harsh reality of the internet world is that effectiveness reigns in results. However, too often authors and writers immerse themselves in ineffective online habits that are costing them each day.
With millions of websites being loaded onto the World Wide Web, “pretty” doesn’t help authors or writers capture their targeted audiences. It was reported in June, 2007 on SoftPedia.com, approximately 100,000 websites are added to the internet every day.
Competition on the internet is fierce, and every author must remove any road blocks that may be causing them disparaging results with their websites.
More often than not, authors take time from their writing or creativity to figure out website design by obtaining a free website from the many resources available. While wearing their many hats, authors must wear efficiently the Webmaster hat, which takes time and valuable resources.
When designing or putting a website on the internet, there are key elements required to help marketing a website easier for authors and writers. Even when utilizing the services of a web designer, the author must know what to ask.
Internet marketer Tom Antion teaches his students to ask a web designer one key question: “What plan do you have to work my keywords into the design of this site?”
Mr. Antion states that 99% of web designers don’t know these things–they just know how to make websites look nice.
So many authors have fallen prey to this type of thinking when it comes to their websites. Many have become stuck on a “pretty” website verses an effective website. There are several keys to success when creating a website.
Seven Keys to a Successful Website
1. Font Size – (10 to 11 point) Allows visitors to read the site with ease.
2. Font Type – (Georgia, Arial, and Times New Roman) Standard typeset alleviates any misreading from fancy, scripted fonts.
3. Font Color – (White or Black) Keeps the eyes focused. There are times to use blues, reds, or greens on headlines and sub-headlines to draw attention.
4. Background Images – (Solid and Clear) Just like a good book, make sure to remove any distractions from the visitor.
5. Keywords – (Include 5 to 7) Use these keywords throughout the website: Content, Meta Description, Website Page Header, and Alternate Image Text.
6. Media – (Videos, Audio, and Widgets) Eliminate unnecessary videos, music, and extra photo image widgets. These are distractions and drastically slow a page’s opening.
Per USAToday.com, there is still 14% of the population with dial-up internet connections.
7. Clarity – Provide the website visitor a thorough, step-by-step, controlled process.
Authors can implement each of these seven keys to success on their very own. Creating a website presence to capture new readers, new subscribers, more traffic, and growing a following can all be done by learning simple strategies and techniques that are practical and applicable.
One thing authors or writers must keep in mind as they attend their writing workshops or learn how to market a book is that everyone lands on a search engine. The top search engine is Google.com, followed by Yahoo.com, then MSN.com. The author must be included in the results of the everyday web surfer’s search criterion in order to be found.
Just an FYI: “pretty websites” isn’t one of the search criteria.
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About The Author
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C.F. Jackson, author and website makeover trainer offers a free downloadable Website Makeover 101 Session at http://www.WebsiteMakeoverWorkshop.com. Ms. Jackson has been interviewed on Authors’ Speak Out, Urban Literary Review, Millionaire Blue Print Now and Atlanta’s WVEE (V-103) radio shows, to name a few.
How Do You Draw Your Visitors Into Your Website?
October 9, 2008 by C.F. Jackson
Filed under Keys to Success
Website Makeover Monday – In The Zone Segment
The question proposed in this Website
Makeover Workshop Mini Mini Mini
Session:
How Do You Draw Your Visitors Into Your Website?
You can honestly say to yourself, you’ve been pitched
or drawn in just by a question. And it’s the same with
your website…. You have to draw them in with a question
to make them think!
This video shares a few website marketing optimization
tips.
Watch The Video to Learn How…
Check Out Featured Author:
Mr. R.L. Taylor at www.RLTaylorOnline.com
Make It Happen Monday!
Won’t Be Denied,
C.F. Jackson
How to Get Started As An Author Overnight On The Internet… PART II
August 18, 2008 by C.F. Jackson
Filed under Book & Internet Marketing Strategies
This is Part II to the easy and applicableway to get started on the internet
overnight as an author!
Are you without a website?
And MySpace, Facebook or anything that’s
a profile doesn’t count as your website!
So take a moment to learn easy steps to get started
and how to market your book online right!
Be sure you tune in next Monday.
Continue to make this your day!
Won’t Be Denied,
C.F. Jackson
P.S. Download Your Free Website
Makeover 101 Session . . .
How Knowing “2″ Simple Things . . .
Can improve your website. . .
Create more readers . . . and more!
Jump over to . . .
Writers Resources Page!
How to Get Started As An Author Overnight On The Internet… PART I
August 11, 2008 by C.F. Jackson
Filed under Book & Internet Marketing Strategies
This is Part I to the easy and
applicable way to get started on
the internet overnight as an author!
Are you without a website?
And MySpace, Facebook or anything
that’s a profile doesn’t count as your
website!
So take a moment to learn easy steps
to get started and how to sell fiction online right!
Be sure you tune in next Monday
for the remaining steps.
Continue to make this your day!
Won’t Be Denied,
C.F. Jackson
P.S. Download Your Free Website
Makeover 101 Session . . .
How knowing “2″ Simple Things . . .
Can improve your website. . .
Create more readers . . . and more!
Download Your Copy Now!
How Can Your Customer Reach You?
June 2, 2008 by C.F. Jackson
Filed under Website Design 101
Are you losing out on
sales because the visitor
doesn’t know how to contact
you?…
So they placed an order and
never received it, How Can
They Reach You?
This is a very valid question to ask
yourself when shopping online…
Right?
This is a key element to learning how
to sell your book online.
Jump over to the Writers Resource Page to grab this
FREE resource. Just take 2 minutes and sign to learn
what benefits and features it has to offer.
Continue to make dreams happen!
Won’t Be Denied,
C.F. Jackson
Is It Full Or Half Empty, Your Event Calendar?
May 19, 2008 by C.F. Jackson
Filed under Website Design 101
Keeping your event calendar
up to date can determine if
a website visitor purchases
your book or not.
Think about!
“My book isn’t selling online.”
You visit a website and the
calendar displays holes and inactivity:
What comes to your mind?
Won’t Be Denied,
C.F. Jackson
P.S. Down Your Free Session . . .
Website Makeover 101 . . .
Uncover How to Make it Better!
Jump over to . . .
>> Website Makeover 101 Download
